Thoughts on Marketing…

The apology is for not keeping up with this blog… The resolution is to figure out what’s wrong with my new computer – it won’t allow me to view any of my own domains, including this one. That means I have to go to this old computer to post. And the reason I got a [...]

I have to make a confession – I like sending for free samples. It’s fun to get surprises in my mailbox, and it’s fun to try new products. So if I see a free sample offer and I have a little time, I follow up. Recently, however, I’ve started clicking away instead of clicking through. [...]

Write a great headline or subject line offering information they can use. Then fill your message with reasons why they want that information, and offer to sell it to them. Offer a free download – promising 30 pages of information they can use. Then deliver 30 pages of 24 point type that tells them why [...]

“News from Swanepoel Trends Report” landed in my inbox a few days ago – I don’t know why, but there it was. Since it said “Real Estate Trends” it seemed like a good idea to read it, and boy was I shocked! The gist of the article was that real estate agents needed to be [...]

Some real estate agents feel that blogging is absolutely necessary to their business. Others don’t blog at all and do quite well. What’s the difference? We’ll have to assume that those who don’t blog have either Built a strong referral base Use other methods, such as pay-per-click to drive traffic to their web sites, or [...]

Did you even know there was such a day? I didn’t, until I got an email with the video in this Active Rain post. It’s good that there’s a day to call attention to how much we affect the world and people around us, but it would be even better if we’d remember every day. [...]

The Law of Attraction says that whatever you think about with emotion will become a part of your life… So if you’re working in a niche that causes you to emotionally react in a negative way, you’re bringing misery upon yourself. If you’re dealing with short sales, divorce, or death, give this some thought. Are [...]

The whole point of using free samples is to entice people to try what you have to offer,like it, and come back for more. Just giving away free stuff is NOT your goal. And yet… Let me share three examples from my own mailbox this week.(Because I think it’s fun to get unexpected things in [...]

This past week the Spokane newspaper has been reporting on a Ponzi scheme in Spokane. A couple of months ago the Idaho Falls newspaper was reporting on one in Southern Idaho. And of course we all know about Bernie Madoff. The interesting thing about all of them is that the perpetrators preyed on people in [...]

Just as those of us who are old enough remember where we were and what we were doing when news came that John Kennedy had been killed, most of us remember the moment when we heard about the attack on America. Since I don’t turn on the TV in the morning nor listen to the [...]