Archive for 'Uncategorized'
You want people to interact with you, and yet…
You want to encourage communication with people who could be your clients… Are you doing things that make them leave instead? How often have you to wanted to leave a comment on a blog post – only to find that you need to log in first? Or even worse, that you need to register first [...]
Posted: May 1st, 2013 under e-mail marketing, Uncategorized.
Tags: email marketing, email marketing mistakes, marketing best practices
Comments: none
Do You Need a Break Today?
Sometimes we all need a break – if you need one right now, go visit this website and play for a few minutes. Then forward the link on to your kids and grand-kids. They’ll have fun too! http://www.drawastickman.com/index.htm?o=66-69-32-67-82-69-65-84-73-86-69s69-86-69-82-89-32-68-65-89 It amazes me that someone can create a program that will behave this way…
Posted: April 29th, 2013 under Uncategorized.
Comments: none
Do you need to create a drip campaign for your business?
This week a lady who works in the travel industry wrote me to ask how she could translate the drip campaign writing instructions from my FREE report from real estate to her industry. Here’s what I told her: I don’t know much about the travel agency business, so it’s not easy for me to give [...]
Posted: March 31st, 2013 under drip marketing, Uncategorized.
Tags: copywriting, drip marketing
Comments: none
2013 Real Estate Predictions from Active Rain Members
Active Rain conducted a poll, asking agents what they thought about the prospects for real estate success in the coming year. Here’s the infographic that gives their views: Data provided by ActiveRain, the #1 social community for real estate professionals.
Posted: March 12th, 2013 under housing market, Uncategorized.
Tags: housing market 2013, real estate market, real estate predictions
Comments: none
Real estate marketing: Write letters to individuals, not to groups
Hopefully you have dozens of people – even hundreds of people – that you stay in touch with. Some are the people you’re prospecting to and some are your past clients and your sphere of influence. But even though you’re writing to many people at the same time, they’re ALL individuals. You need to write [...]
Posted: January 12th, 2013 under Uncategorized.
Tags: real estate letters, real estate marketing
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This writer thinks he owns a crystal ball…
Yesterday’s email brought a selection of articles from Realty Times – and this one really caught my eye, because the author apparently believes he owns a crystal ball. According to him, the housing recovery in 2013 will be slow because of the fiscal cliff, but by 2017 homes will be appreciating at 3.3%. He claims [...]
Posted: December 6th, 2012 under Uncategorized.
Tags: real estate market predictions
Comments: none
The Power of “Thank You”
Do you say “thanks” to the people you pay to do a job? I’ve been following a blog thread this week that’s been a long gripe session about how rude people are lately. How they never say “Good job” or even a simple “thanks” to their writers, graphic artists, web designers, etc. And it’s true. [...]
Posted: August 1st, 2012 under gratitude, Uncategorized.
Comments: none
If you want prospects to read your marketing materials, make it easy.
Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How can you make [...]
Posted: June 6th, 2012 under Uncategorized.
Tags: real estate copywriting
Comments: 1
Never Hit “Send” Without Self-editing
This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]
Posted: May 23rd, 2012 under copywriting, e-mail marketing, editing, effective marketing, Uncategorized.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, self-promotion
Comments: none
When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes
Comments: none