Thoughts on Real Estate Marketing…

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

My special Mother’s Day treat came a day early – and I almost missed it! When my husband suggested that I go fishing with our son Chad this week-end I almost said no. It had been cold and windy all week and I didn’t relish the idea of sitting in a boat freezing for a [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

The apology is for not keeping up with this blog… The resolution is to figure out what’s wrong with my new computer – it won’t allow me to view any of my own domains, including this one. That means I have to go to this old computer to post. And the reason I got a [...]

I have to make a confession – I like sending for free samples. It’s fun to get surprises in my mailbox, and it’s fun to try new products. So if I see a free sample offer and I have a little time, I follow up. Recently, however, I’ve started clicking away instead of clicking through. [...]

Write a great headline or subject line offering information they can use. Then fill your message with reasons why they want that information, and offer to sell it to them. Offer a free download – promising 30 pages of information they can use. Then deliver 30 pages of 24 point type that tells them why [...]

“News from Swanepoel Trends Report” landed in my inbox a few days ago – I don’t know why, but there it was. Since it said “Real Estate Trends” it seemed like a good idea to read it, and boy was I shocked! The gist of the article was that real estate agents needed to be [...]

Some real estate agents feel that blogging is absolutely necessary to their business. Others don’t blog at all and do quite well. What’s the difference? We’ll have to assume that those who don’t blog have either Built a strong referral base Use other methods, such as pay-per-click to drive traffic to their web sites, or [...]

Did you even know there was such a day? I didn’t, until I got an email with the video in this Active Rain post. It’s good that there’s a day to call attention to how much we affect the world and people around us, but it would be even better if we’d remember every day. [...]

The Law of Attraction says that whatever you think about with emotion will become a part of your life… So if you’re working in a niche that causes you to emotionally react in a negative way, you’re bringing misery upon yourself. If you’re dealing with short sales, divorce, or death, give this some thought. Are [...]