Thoughts on Real Estate Marketing…

You want to encourage communication with people who could be your clients… Are you doing things that make them leave instead? How often have you to wanted to leave a comment on a blog post – only to find that you need to log in first? Or even worse, that you need to register first [...]

Sometimes we all need a break – if you need one right now, go visit this website and play for a few minutes. Then forward the link on to your kids and grand-kids. They’ll have fun too! http://www.drawastickman.com/index.htm?o=66-69-32-67-82-69-65-84-73-86-69s69-86-69-82-89-32-68-65-89 It amazes me that someone can create a program that will behave this way…

This week a lady who works in the travel industry wrote me to ask how she could translate the drip campaign writing instructions from my FREE report from real estate to her industry. Here’s what I told her: I don’t know much about the travel agency business, so it’s not easy for me to give [...]

Active Rain conducted a poll, asking agents what they thought about the prospects for real estate success in the coming year. Here’s the infographic that gives their views: Data provided by ActiveRain, the #1 social community for real estate professionals.

Hopefully you have dozens of people – even hundreds of people – that you stay in touch with. Some are the people you’re prospecting to and some are your past clients and your sphere of influence. But even though you’re writing to many people at the same time, they’re ALL individuals. You need to write [...]

Yesterday’s email brought a selection of articles from Realty Times – and this one really caught my eye, because the author apparently believes he owns a crystal ball. According to him, the housing recovery in 2013 will be slow because of the fiscal cliff, but by 2017 homes will be appreciating at 3.3%. He claims [...]

Do you say “thanks” to the people you pay to do a job? I’ve been following a blog thread this week that’s been a long gripe session about how rude people are lately. How they never say “Good job” or even a simple “thanks” to their writers, graphic artists, web designers, etc. And it’s true. [...]

Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How can you make [...]

This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]