Thoughts on Marketing…

What a week this has been! But hopefully my troubles can carry some lessons for me – and for you as well. After my computer crashed a year and a half ago, I bought an external hard drive, and started using it – sometimes. This time I was only about a month behind… Not good! [...]

Yesterday a client told me about a fun new toy she found on line. It’s called Wordle, and it takes words from a block of copy or from your blog and turns them into a word picture. I chose an article about marketing through giving thanks, inserted it into a block on the site, and [...]

Keeping yourself on track, marketing consistntly and well, takes self discipline. Running your business, the distractions of daily life, and failure to make yourself take the time to create a marketing plan and stick with it can result in half-hearted, ineffective marketing methods. That said, I bring you a “motivational moment” from one of my [...]

At risk of offending those who still believe that we need to “divide the pie differently” and that sharing the wealth will make us all prosperous, I have to share the following economics lesson that landed in my in-box yesterday: An economics professor at a local college made a statement that he had never failed [...]

Today I tried to buy a replacement part for a gas barbecue grill. I knew it might be a challenge because the grill is probably 10 years old. And of course no one is expected to keep using some old thing like that! Well, we do, so I tried to buy a gas valve for [...]

Have you noticed the new trends in e-mail marketing? They’re making me cranky, so I have to rant a bit. In all fairness, I suppose the first one is an effort to get around spam filters – but what difference does it make if you get past a spam filter and then your message is [...]

Do you know where thousands of marketers fail? In the tone of their conversation. Somehow, somewhere along the line, somebody convinced them that they needed to sound “professional.” And that’s a shame, because they’re spending thousands of dollars to reach an audience filled with people who won’t read what they write. And if they do [...]

Just read a great blog post from a fellow Twitterer: The 7 deadly email marketing sins. It’s a good post, full of good advice, so if you’re doing email marketing, do take a minute to read it. Then, while you’re in the learning and thinking mood, go sign up to get my marketing ezine, and [...]

If you use photos on your website, do a little work before you post them. You probably already crop and re-size each picture. Now take a minute to give each one a name that reflects one or more of your keywords. Hopefully, you’ve done the research and know which of your keywords gets the most [...]

That might not be such a good idea, you know. For instance, I knew a man once who was a multi-millionaire. But when he went to visit his mother when she wintered in Arizona, he always wore his oldest clothes. His reasoning was that he didn’t want anyone in her trailer park to get the [...]