Thoughts on Real Estate Marketing…

The whole point of using free samples is to entice people to try what you have to offer,like it, and come back for more. Just giving away free stuff is NOT your goal. And yet… Let me share three examples from my own mailbox this week.(Because I think it’s fun to get unexpected things in [...]

This past week the Spokane newspaper has been reporting on a Ponzi scheme in Spokane. A couple of months ago the Idaho Falls newspaper was reporting on one in Southern Idaho. And of course we all know about Bernie Madoff. The interesting thing about all of them is that the perpetrators preyed on people in [...]

Just as those of us who are old enough remember where we were and what we were doing when news came that John Kennedy had been killed, most of us remember the moment when we heard about the attack on America. Since I don’t turn on the TV in the morning nor listen to the [...]

If you’re on the East coast dealing with flooding, power outages, and worse, your business is very obviously affected. Either you’re “out of business” for the time being, or you’re going 17 directions at once working on clean up, delivering supplies, tending to those who were injured, or working in some other capacity that’s a [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]

Today’s email brought a link to a program that looked interesting, so I clicked. And just as soon as the page loaded, it started talking. It wasn’t just an introduction, either. It was a 15 minute video. I didn’t want to take the time right then to watch a video, so thought I could “turn [...]

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Originally submitted at Staples Quicken Starter Edition Personal Finance Software helps you simplify and organize your finances so you can be in control of your money. Organizes your bank and credit cards in one place so you know where you stand Downloads transactions from 16,000 financial institutions so you don’t have to enter … Quicken® [...]

Do you “we-we” on your marketing copy? A whole lot of people are doing just that lately, and it’s a darned shame, because it’s a sure way to get prospective customers and clients to “round file” your message. What the heck am I talking about? Starting your message with “We” or “I” – and continuing [...]