Thoughts on Real Estate Marketing…

But I’m not fooling! For the next 24 hours – until Noon Pacific Time on Saturday, you can choose your discount on my pre-written real estate prospecting letter sets. For 10% off choose one letter set and enter the coupon code: one For 15% off choose two letter sets and enter the coupon code: two [...]

May your blessings outnumber The shamrocks that grow, And may trouble avoid you Wherever you go. . . . Photo Courtesy of http://www.dreamstime.com

Think about it… the last time you could see and hear that someone was working hard to sell you something, didn’t you shut down? Even when you agreed to an appointment with someone to hear all about what they had to offer, didn’t you set up a shield of resistance? Why? Because we want to [...]

Perhaps you can’t go to work, but you can make use of a snow day to enrich your life, or to catch up on marketing activities. Use it well!

One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]

Get a critic to look at your marketing materials before you send them out. It can save you from embarrassment and assure that every message you send is clear and free from errors.

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

More than half of all U.S. consumers do have the income and credit scores to buy a home now. Focus your marketing efforts on showing them why now is a smart time to buy.

Last week on Active Rain I asked someone how he was able to change fonts, font sizes, colors, etc. on his blog posts. I sure couldn’t. He told me to download Scribefire for Firefox, so tonight I did. This is my first attempt at using it. I like to think I’m a cooperative person and [...]

You’d think that all of your happy clients would refer their friends and business acquaintances to you, wouldn’t you? But very few do. That is, unless you ask them to. And, since most of us are a bit shy, have the idea that asking is pushy, or feel like asking is the same as begging [...]