Thoughts on Marketing…

Perhaps you can’t go to work, but you can make use of a snow day to enrich your life, or to catch up on marketing activities. Use it well!

One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]

Get a critic to look at your marketing materials before you send them out. It can save you from embarrassment and assure that every message you send is clear and free from errors.

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

More than half of all U.S. consumers do have the income and credit scores to buy a home now. Focus your marketing efforts on showing them why now is a smart time to buy.

Last week on Active Rain I asked someone how he was able to change fonts, font sizes, colors, etc. on his blog posts. I sure couldn’t. He told me to download Scribefire for Firefox, so tonight I did. This is my first attempt at using it. I like to think I’m a cooperative person and [...]

You’d think that all of your happy clients would refer their friends and business acquaintances to you, wouldn’t you? But very few do. That is, unless you ask them to. And, since most of us are a bit shy, have the idea that asking is pushy, or feel like asking is the same as begging [...]

Did you know that Halloween is the biggest spending holiday of the year? I was shocked when I learned that aside from gift-giving, Halloween even outranks Christmas in terms of dollars spent. A trip through the shopping malls this past week showed me why… I saw everything from strings of lights shaped like pumpkins or [...]

My vote goes most definitely to “NO.” Tonight I got an email about a 2-day seminar – it sounded interesting, so I scrolled up and down the page a couple of times looking for the price. It wasn’t there, so I went ahead and clicked over to the seminar landing page. There I found a [...]

These two little words may not ensure your success, but if you never use them, you can just about guarantee failure. This morning the Fundraising Success magazine arrived, and there was yet another article on this subject. It’s one that all too many fundraisers ignore, so all of us who write for them harp about [...]