Archive for 'Uncategorized'
Halloween – A Retailer’s Goldmine
Did you know that Halloween is the biggest spending holiday of the year? I was shocked when I learned that aside from gift-giving, Halloween even outranks Christmas in terms of dollars spent. A trip through the shopping malls this past week showed me why… I saw everything from strings of lights shaped like pumpkins or [...]
Posted: October 30th, 2010 under holidays, Uncategorized.
Comments: 1
Hidden Prices – Yes or No?
My vote goes most definitely to “NO.” Tonight I got an email about a 2-day seminar – it sounded interesting, so I scrolled up and down the page a couple of times looking for the price. It wasn’t there, so I went ahead and clicked over to the seminar landing page. There I found a [...]
Posted: September 19th, 2010 under e-mail marketing, internet marketing, Uncategorized.
Tags: email marketing, internet marketing, web marketing
Comments: none
Two Success Words You Must Always Use
These two little words may not ensure your success, but if you never use them, you can just about guarantee failure. This morning the Fundraising Success magazine arrived, and there was yet another article on this subject. It’s one that all too many fundraisers ignore, so all of us who write for them harp about [...]
Posted: September 18th, 2010 under customer relations, customer retention, marketing, thank you notes, Uncategorized.
Tags: customer service, email marketing
Comments: none
Yes, You Can Inspire Your Employees!
Today’s email brought such an inspiring message about business that I found the corresponding web page so I could share it with you… If your employees are giving half-hearted service, or if you’ve lost a little of the enthusiasm you started with, go to Chris Widener’s site and read this important message. It’s a short [...]
Posted: September 14th, 2010 under Uncategorized.
Tags: inspiration
Comments: none
Marketing Wouldn’t Matter if Not for Them…
Sometimes it’s good to stop and remember why we have the freedom to run our businesses, market our products, and even to send each other videos such as this one…
Posted: July 10th, 2010 under Uncategorized.
Tags: freedom, patriotism
Comments: none
Take a Break from marketing… to just smile
Posted: June 22nd, 2010 under Uncategorized.
Comments: none
On Memorial Day, Give Thanks
Posted: May 30th, 2010 under Uncategorized.
Comments: none
Do You Consider This Marketing Tactic Immoral?
We all have different thresholds regarding wrong and right, moral and immoral. I personally think it’s immoral to abandon a dog. Someone else thinks its no big deal. But this isn’t about dogs… It’s about marketing, and things you can do to promote yourself and your business. I just read about a business that donated [...]
Posted: January 21st, 2010 under advertising, marketing, Uncategorized.
Tags: advertising, charitable giving, marketing, self-promotion
Comments: none
Always Check Your Links!
I know this – I harp about this – and I’ve gotten good at remembering to do it in my ezines and on my web pages. But, earlier today I offered you a link to a one day sale and all it did was take you to a page with a picture of the banner. [...]
Posted: January 13th, 2010 under marketing, Uncategorized.
Tags: blogs, internet marketing, marketing
Comments: none
Marketers: Seek to Communicate, not Impress
Last night my son came to dinner, and he brought along a little “throw away” newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner. It had a few good articles and he always chuckles over the personals page, but this time it had a guest [...]
Posted: January 12th, 2010 under advertising, clarity, copywriting, marketing, Uncategorized.
Tags: clear communication, copywriting, verbal clarity, verbal pomposity, verbosity
Comments: none