Archive for 'web copy'
Yesterday was a frustrating day, so I’m on a rant about annoying websites. It was a research day for me. Since we’ve started into the new year, it’s time to update a client’s site. So I was searching for new news about his city. One of the things I wanted to know was how that [...]
Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]
Posted: November 27th, 2011 under real estate ezine, real estate marketing, real estate self promotion, web copy, web marketing.
Tags: real estate copywriting, real estate marketing, real estate website
Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]
Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]
Website content can get outdated quickly. Go through these 4 steps to make sure your site is up to date and accurate.
Posted: December 26th, 2010 under copywriting, internet marketing, web content, web copy, web copywriting, web marketing.
Tags: copywriting, internet marketing, marketing, web copy, web marketing
Even the best message will be ignored if it is difficult to read. Succeed with good headlines, “you” focused copy, and an eye pleasing format.
Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]
Posted: August 11th, 2010 under search engine optimization, SEO, web content, web copy, web marketing, web pages.
Tags: email marketing, search engine optimization, SEO, web marketing, web pages
Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]
Posted: May 23rd, 2010 under real estate, real estate advertising, real estate sales, realtor promotion, self-promotion, web content, web copy, web marketing.
Tags: internet marketing, law of attraction, marketing, real estate marketing, self-promotion
“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]
Posted: May 22nd, 2010 under article marketing, web content, web copy, web copywriting, web marketing.
Tags: article marketing, effective marketing, low cost marketing, web marketing, web pages
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, SEO, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages