Thoughts on Marketing…

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them:
***The ideal length for a web page***
According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads.
If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to merely [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start.

If you’re in business, it’s also a good reason to reflect on the past year’s marketing efforts [...]

That’s a new term I picked up last week in a fundraising magazine – and it sure fits me today. This has been such a busy last couple of weeks that I haven’t even gotten here to post. Sorry!
But back to content rot… That’s when your pages become stale. It’s when you don’t add anything [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company
The Importance of Content in Attracting Customers
From: Cyberindian.com
“The content is very important”.
It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you [...]

Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.)
I thought it would be fun, and I read about how to install them, but didn’t have a program to [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction.
One such way is to give extra attention to your title tags. You know, those words that sit up there at [...]

You’ve heard that one plenty of times, haven’t you?
But how can you apply it to yourself and your business in this extremely tough economic climate?
Start by using every low and no-cost method available to promote your business!
Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and the Chamber of [...]

It all depends upon who they are and where they live.
If they’re city dwellers and have a good income, perhaps. If they live in the country, probably not.
Less than half of internet users have high speed, so if video is the only way they can get your message – they won’t get your [...]

Have you ever noticed that when you think something is a direct quote you’re more apt to stop and see what it says?
If you’re reading a newspaper article and you see quotes, your eyes are drawn to them, just as they are to a photograph.
So try this: Go to your website and put your headline [...]