Thoughts on Marketing…

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]

Website content can get outdated quickly. Go through these 4 steps to make sure your site is up to date and accurate.

Even the best message will be ignored if it is difficult to read. Succeed with good headlines, “you” focused copy, and an eye pleasing format.

Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads. If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to [...]