Thoughts on Real Estate Marketing…

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]

That’s a new term I picked up last week in a fundraising magazine – and it sure fits me today. This has been such a busy last couple of weeks that I haven’t even gotten here to post. Sorry! But back to content rot… That’s when your pages become stale. It’s when you don’t add [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]

Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.) I thought it would be fun, and I read about how to install them, but didn’t have a program [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction. One such way is to give extra attention to your title tags. You know, those words that sit up there [...]

You’ve heard that one plenty of times, haven’t you? But how can you apply it to yourself and your business in this extremely tough economic climate? Start by using every low and no-cost method available to promote your business! Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and [...]

It all depends upon who they are and where they live. If they’re city dwellers and have a good income, perhaps. If they live in the country, probably not. Less than half of internet users have high speed, so if video is the only way they can get your message – they won’t get your [...]

Have you ever noticed that when you think something is a direct quote you’re more apt to stop and see what it says? If you’re reading a newspaper article and you see quotes, your eyes are drawn to them, just as they are to a photograph. So try this: Go to your website and put [...]

The more I learn about search engine optimization, the more fun it is. A few weeks ago I listened to a great seminar presentation on the subject and set to work on my own sites. I managed to get web copywriting from nowhere to page 2 on Google, and then got fundraising copywriting on page [...]