Thoughts on Marketing…

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads. If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]

You’ve heard that one plenty of times, haven’t you? But how can you apply it to yourself and your business in this extremely tough economic climate? Start by using every low and no-cost method available to promote your business! Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and [...]

Who do you trust on line? And what makes you trust them — or not? As I was deleting away today I thought about the similarities between the marketers I believe and the ones I don’t. I’d love to see what you have to say about it too — maybe just to see if you [...]

The more I learn about search engine optimization, the more fun it is. A few weeks ago I listened to a great seminar presentation on the subject and set to work on my own sites. I managed to get web copywriting from nowhere to page 2 on Google, and then got fundraising copywriting on page [...]