Thoughts on Real Estate Marketing…

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]

Website content can get outdated quickly. Go through these 4 steps to make sure your site is up to date and accurate.

Even the best message will be ignored if it is difficult to read. Succeed with good headlines, “you” focused copy, and an eye pleasing format.

“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]

If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads. If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]