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Pre-written Real Estate Letters Save Time and Money

Whether you don't like to write, don't write well, or just don't have time to set up your own drip marketing campaigns... my pre-written letters will come to the rescue.

Choose from more than 25 different real estate prospecting letter sets...

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Archive for 'web marketing'

Can your web visitors read your message?

We’ve talked before about breaking up the copy – putting white space between the paragraphs, limiting paragraphs to 7 lines or less, using sub-heads, and inserting bullet points so that readers can easily skim the page to see if they actually want to read it. But what about just being able to see what you’re [...]

Broken links look sloppy, but misdirected links are a disaster!

Ronald Reagan said “Trust, but verify,” and that’s just what you must do if you’ve hired a webmaster to take care of your website. On Sunday, in my quest to find ideas and inspiration for a new prospecting letter set I’m writing, I visited a former client’s site. The new set will be prospecting letters [...]

Hey Agent, Why are you Hiding?

Well, OK, you’re not exactly hiding, but by not revealing your location, you’re leaving your web visitors guessing about what cities you serve. How will they know they’re in the right place? Over the past few days I’ve had occasion to visit quite a few agent websites, and a strange commonality has me scratching my [...]

When website visitors leave before they arrive…

Unless you have super high-speed Internet, you know it happens. You do a Google search, find a page of interest, and click. Then you wait. And wait. And Wait. And LEAVE. It doesn’t matter how beautiful your site is. It doesn’t matter if your content is the best on the web. It doesn’t matter if [...]

If you ever feel “stuck” on how to start a marketing message…

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

A Challenge to All Real Estate Agents – and those connected with real estate

In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]

Artistic efforts can chase visitors away from web pages

Yesterday I was searching for information to use while writing a web page for a client. In that search I came upon a page that looked like it might have what I wanted. The type was awfully small and the paragraphs awfully long, but I thought I’d try to tough it out and see if [...]

A “Hot Tip” to Make Your Website More Effective

Surfing the net and looking at real estate sites tonight, I just came across a tip that might help you keep visitors on your pages a little longer – or at least help them find their way a little easier. Check out this post by web designer David Smith.

Your Website: A Public Service or a Marketing Tool?

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]

Real Estate Marketing – Automate for Consistent Marketing

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]