Archive for 'web marketing'
Web Marketers: Offer the Proper Links
When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products?
I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so good.
In [...]
Posted: January 11th, 2010 under customer relations, customer service, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, web marketing.
Tags: customer service, on-line marketing, web marketing
Comments: 1
Selling Your Services – Web Content Counts
If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads.
If you expect it to do that, you need to take care in developing the website. It isn’t good enough to merely [...]
Posted: January 1st, 2010 under SEO, advertising, marketing, search engine optimization, web copy, web copywriter, web copywriting, web marketing, web page building, web pages.
Comments: none
Time for a Year-end Marketing Tune-Up
The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start.
If you’re in business, it’s also a good reason to reflect on the past year’s marketing efforts [...]
Posted: December 28th, 2009 under advertising, marketing, web copy, web copywriter, web copywriting, web marketing, web page building, web pages.
Tags: advertising, marketing, web copy, web marketing, web pages
Comments: none
Want customers? Make it easy for them to shop.
Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened…
My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little display [...]
Posted: December 14th, 2009 under customer retention, customer service, marketing, web marketing, web pages.
Comments: none
What Mood do Your Marketing Materials Create?
The Christmas Season is here, and yet many are afraid of offending those who don’t celebrate Christmas – so they’ve renamed it the “Holiday Season.” The big stores no longer decorate and the clerks are forbidden from saying “Merry Christmas.”
What’s the result? The mood is gone. The magic and the seasonal good cheer are sadly [...]
Posted: December 3rd, 2009 under advertising, marketing, web marketing.
Tags: marketing, web marketing
Comments: none
Build Trust With Prospects by Revealing Your Identity
Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake.
If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees.
No one knows who [...]
Posted: November 7th, 2009 under advertising, marketing, marketing your real estate services, self-promotion, trust in marketing, web marketing.
Tags: business marketing, marketing, marketing on line
Comments: none
A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company
The Importance of Content in Attracting Customers
From: Cyberindian.com
“The content is very important”.
It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you [...]
Posted: July 31st, 2009 under SEO, business building, business writing, copywriting, marketing, search engine optimization, web copy, web copywriter, web copywriting, web marketing.
Tags: content writing, effective marketing, marketing, web content, writing content
Comments: none
Does Article Marketing Work?
Of course! Article marketing can help build your business in more ways than one, but only if you do it correctly.
First, you have to come up with a title that someone searching will find. In other words, use the keywords that match the content of your article. It pays to do a little research before [...]
Posted: July 12th, 2009 under advertising, article marketing, marketing, web marketing.
Tags: article marketing, article titles, keywords, long tail keywords, resource box
Comments: none
Adventures with favicons
Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.)
I thought it would be fun, and I read about how to install them, but didn’t have a program to [...]
Posted: June 13th, 2009 under web copy, web marketing.
Tags: favicon, web pages, wordpress
Comments: none
Search Engine Optimization – a quick boost
Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction.
One such way is to give extra attention to your title tags. You know, those words that sit up there at [...]
Posted: May 23rd, 2009 under SEO, marketing, real estate marketing, search engine optimization, web copy, web marketing.
Tags: alt tags, marketing, search engine optimization, SEO, title tags, web marketing, website optimization
Comments: 1
