Thoughts on Real Estate Marketing…

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]

Yesterday I was searching for information to use while writing a web page for a client. In that search I came upon a page that looked like it might have what I wanted. The type was awfully small and the paragraphs awfully long, but I thought I’d try to tough it out and see if [...]

Surfing the net and looking at real estate sites tonight, I just came across a tip that might help you keep visitors on your pages a little longer – or at least help them find their way a little easier. Check out this post by web designer David Smith.

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]

For the past several days I’ve been getting this message: “We can see you have a good web site but you could use a significant increase in targeted web traffic. We can review your site for free and show you how you can improve this portion of your online business right away. Reply to us [...]

Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.) [...]

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]