Thoughts on Marketing…

Everyone knows the list is important – that’s why there are so many dozens (hundreds??) of programs out there telling you how to build a big list. But what if you have a list but need to switch autoresponders? The experts say you could lose as much as 60% of your list, and at first [...]

Have you noticed? Lately, on many websites, you can’t go and read an entire article on one page. You get a teaser to get you interested in what they’re going to say, and then have to click forward, sometimes as many as 8 or 9 times, to get the entire article. I suppose the point [...]

Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]

Today’s mail was full of goofy things – one of them was from a service that sends links to blog posts. The title for the first post said, in part, “Guiding Your Down the Path to Home Ownership.” That was strange enough – guiding your what down the path? Then, although the title indicated that [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]

When blogs first came on the scene, they were like online diaries. People were writing long rambling descriptions of their day, right down to what they ate for lunch and what time the plumber arrived to hook up the new dishwasher. And aside from family and close friends, no one was reading them but the [...]

I know – that’s a generalization and we shouldn’t generalize. I should have said “A whole lot of your customers are in a hurry.” But the point is still the same. Even people who aren’t in a hurry don’t like to waste their time on unnecessary, boring activities. I’m cranky about it this morning, because [...]

Public relations campaigns are created to generate good will for your company, along with name recognition and a perception of expertise or industry leadership. Most of the time, public relations campaigns center around press releases and the preparation of “media kits.” These media kits are several pages of information about your company’s background, products, services, [...]

Some Internet marketers are making three big mistakes that can cost them business. And all three mistakes stem from the belief that “Everyone has high speed.” Nothing could be farther from the truth. So unless your target audience is limited only to high-income city dwellers, creating your site for high speed is costing you sales. [...]

Does your website include an “About Us” page? You may think it isn’t important – that the goods and services you offer to the public are what count. But it is important. It all revolves around the issue of trust. The Internet is filled with websites owned by people posing as something they’re not. Just [...]