Thoughts on Marketing…

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products?
I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so good.
In [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads.
If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to merely [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start.

If you’re in business, it’s also a good reason to reflect on the past year’s marketing efforts [...]

Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened…
My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little display [...]

The Christmas Season is here, and yet many are afraid of offending those who don’t celebrate Christmas – so they’ve renamed it the “Holiday Season.”  The big stores no longer decorate and the clerks are forbidden from saying “Merry Christmas.”
What’s the result? The mood is gone. The magic and the seasonal good cheer are sadly [...]

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake.
If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees.
No one knows who [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company
The Importance of Content in Attracting Customers
From: Cyberindian.com
“The content is very important”.
It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you [...]

Of course! Article marketing can help build your business in more ways than one, but only if you do it correctly.
First, you have to come up with a title that someone searching will find. In other words, use the keywords that match the content of your article. It pays to do a little research before [...]

Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.)
I thought it would be fun, and I read about how to install them, but didn’t have a program to [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction.
One such way is to give extra attention to your title tags. You know, those words that sit up there at [...]