Thoughts on Real Estate Marketing…

We’ve talked before about breaking up the copy – putting white space between the paragraphs, limiting paragraphs to 7 lines or less, using sub-heads, and inserting bullet points so that readers can easily skim the page to see if they actually want to read it. But what about just being able to see what you’re [...]

Ronald Reagan said “Trust, but verify,” and that’s just what you must do if you’ve hired a webmaster to take care of your website. On Sunday, in my quest to find ideas and inspiration for a new prospecting letter set I’m writing, I visited a former client’s site. The new set will be prospecting letters [...]

Well, OK, you’re not exactly hiding, but by not revealing your location, you’re leaving your web visitors guessing about what cities you serve. How will they know they’re in the right place? Over the past few days I’ve had occasion to visit quite a few agent websites, and a strange commonality has me scratching my [...]

Unless you have super high-speed Internet, you know it happens. You do a Google search, find a page of interest, and click. Then you wait. And wait. And Wait. And LEAVE. It doesn’t matter how beautiful your site is. It doesn’t matter if your content is the best on the web. It doesn’t matter if [...]

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]

Yesterday I was searching for information to use while writing a web page for a client. In that search I came upon a page that looked like it might have what I wanted. The type was awfully small and the paragraphs awfully long, but I thought I’d try to tough it out and see if [...]

Surfing the net and looking at real estate sites tonight, I just came across a tip that might help you keep visitors on your pages a little longer – or at least help them find their way a little easier. Check out this post by web designer David Smith.

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]