Thoughts on Real Estate Marketing…

Video is the wave of the future – I know, because “everyone” says so. But guess what? It’s not the be-all and end-all that some proclaim. Why? Because people like me will never see it, never hear it. We’re that bunch who live away from the cities – away from easy access to high speed [...]

Today’s email brought a link to a program that looked interesting, so I clicked. And just as soon as the page loaded, it started talking. It wasn’t just an introduction, either. It was a 15 minute video. I didn’t want to take the time right then to watch a video, so thought I could “turn [...]

How many times have you heard someone say that? Usually, it’s when they’ve been complaining about lack of business and someone is throwing out suggestions for improvement.  In most cases, the person doing the suggesting is someone who has gotten results with whatever marketing tactic they’re suggesting. Now I realize there ARE some ideas that [...]

This afternoon my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For me, that pretty much destroyed the message. Or at least [...]

Have you read the article about Anthony Weiner – and the big controversy over him sending photos of himself to young women? The comments after the article are what’s really interesting. Some say he should not be judged for anything he did in private. What they’re forgetting is that NOTHING in cyberspace is private. Even [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]