Thoughts on Marketing…

Some Internet marketers are making three big mistakes that can cost them business. And all three mistakes stem from the belief that “Everyone has high speed.” Nothing could be farther from the truth. So unless your target audience is limited only to high-income city dwellers, creating your site for high speed is costing you sales. [...]

This morning I got a frantic e-mail from one of the officers at our local animal rescue: The website is down! Upon investigation I found that their web host, Imbris, no longer exists. It’s been gone since sometime around the end of last month. According to news reports, no one knows why. There’s a sign [...]

If you sell a service along with a product (as in real estate or insurance sales) you already know you need a website, and that the website should be designed to pull in leads. If you expect it to do that,  you need to take care in developing the website. It isn’t good enough to [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]

Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened… My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little [...]

I nearly missed the notice that said it was time to update… and that would not be a good thing. So, in case you use WordPress, this is a reminder. If you don’t update, you could end up like I did a few weeks ago, with a nasty worm running around creating havoc! (You don’t [...]

That’s a new term I picked up last week in a fundraising magazine – and it sure fits me today. This has been such a busy last couple of weeks that I haven’t even gotten here to post. Sorry! But back to content rot… That’s when your pages become stale. It’s when you don’t add [...]

If you use photos on your website, do a little work before you post them. You probably already crop and re-size each picture. Now take a minute to give each one a name that reflects one or more of your keywords. Hopefully, you’ve done the research and know which of your keywords gets the most [...]

First a note to Suzane – Sure, I would be glad to review your books and post a comment. I can’t promise you how fast I’ll get it done, though! If you want those links posted on the site for all to go review, let me know. I thought perhaps they were for sale, so [...]