Thoughts on Marketing…

Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message.
OK – I hear you telling me that of course they have to think. And they do. They [...]

Have you considered buying a software program that guarantees to make dozens of new articles from just one – by changing some words to other words with the same meaning?
If so, you may get more comedy than content.
This morning I got a google alert that one of my ezine articles had been picked up by [...]

All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think.
That said, I haven’t read the words that made the laws for the following [...]

Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse.
The people who wrote the instructions knew what they meant, but [...]