Thoughts on Marketing…

Even writers can get confused about which word to use. So when I came across this easy way to remember how to choose between less and fewer, I was tickled. It’s one of those things that’s so simple, you have to think “Why didn’t I notice that before?” If you’re talking about something that can [...]

An email just popped into my in-box with the headline “Obama OK’s Lavish Pay.” For some reason, that got me thinking about the word “lavish” and the pictures it paints. It’s an intriguing word. It attracts attention – perhaps because it isn’t over-used. I didn’t read the article yet but I would assume from the [...]

I have a confession to make. As much as I harp about people learning the difference between here and hear, where and were, and there and their, there are some words that I can’t seem to keep straight. My usual solution, if I can’t think how to spell a word or which word to use, [...]

When we write, we know what we mean to say. But sometimes the way we arrange the words makes it difficult for a reader to know what we mean. For example: Yesterday I got a Google alert that one of my articles had been picked up for someone’s blog. This time the article and my [...]

Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message. OK – I hear you telling me that of course they have to think. And they do. They [...]

Have you considered buying a software program that guarantees to make dozens of new articles from just one – by changing some words to other words with the same meaning? If so, you may get more comedy than content. This morning I got a google alert that one of my ezine articles had been picked [...]

All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven’t read the words that made the laws for the [...]

Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who wrote the instructions knew what they meant, [...]