Archive for 'word tricks'
Even writers can get confused about which word to use. So when I came across this easy way to remember how to choose between less and fewer, I was tickled. It’s one of those things that’s so simple, you have to think “Why didn’t I notice that before?” If you’re talking about something that can [...]
All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven’t read the words that made the laws for the [...]
Words and where you use them really do make a difference, and these two are surprisingly effective. The two words? “Will You.” Instead of making a statement such as “Call if you’ll be late,” change it to “Will you call if you’ll be late?” and get the affirmative response. Once someone has said yes, they’ve [...]