Archive for 'word tricks'
Can Your Words Be Twisted to a New Meaning?
All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven’t read the words that made the laws for the [...]
Posted: May 6th, 2009 under ad copy, word choices, word tricks.
Tags: copywriting, laws, rules, understanding copy, word choice
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Two small words that add punch to a request
Words and where you use them really do make a difference, and these two are surprisingly effective. The two words? “Will You.” Instead of making a statement such as “Call if you’ll be late,” change it to “Will you call if you’ll be late?” and get the affirmative response. Once someone has said yes, they’ve [...]
Posted: June 25th, 2008 under customer service, persuasion, word tricks.
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