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	<title>Thoughts on Marketing...</title>
	<link>http://marte-cliff.com/wordpress</link>
	<description>Copywriting, ideas to build your business, observations on the world of marketing</description>
	<lastBuildDate>Fri, 12 Mar 2010 23:16:46 +0000</lastBuildDate>
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		<title>Do You Ever Look at Your Phone Number?</title>
		<description><![CDATA[I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read &#8211; not so entertaining to the poor folks who missed a detail in proofreading.)
Specifically, it was about what can happen if you fail to check to see that [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/03/do-you-ever-look-at-your-phone-number/</link>
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		<title>Your E-mail Signature is a Silent Salesman</title>
		<description><![CDATA[If you’re in business of any kind, your e-mail signature can be an even better &#8220;silent salesman&#8221; than your business signage, because it&#8217;s not fixed in one spot.
You might think it’s only for business correspondence. Many real estate professionals have a signature with their name, the name of the company, a phone number, and the [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/03/your-e-mail-signature-is-a-silent-salesman/</link>
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		<title>Action You Can Take Today to Build Your Business</title>
		<description><![CDATA[Want to do something today &#8211; right now &#8211; that will help build your business?
If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.
In fact, you&#8217;ll do even better if you write a dozen thank you notes. And if [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/03/action-you-can-take-today-to-build-your-business/</link>
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		<title>Free e-mail marketing program</title>
		<description><![CDATA[If you&#8217;ve been wanting to set up an e-mail marketing program but don&#8217;t want to lock in to a monthly fee, you&#8217;ll like this news.
Yesterday I learned about a system called Mail Chimp that you can use for free as long as your list stays under 500 people.  And since it takes a while to [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/free-e-mail-marketing-program/</link>
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		<title>Unsubscribes that don&#8217;t&#8230; how rude!</title>
		<description><![CDATA[Is your mailbox full of junk? Mine sure is, and some of it is getting really annoying.
I can&#8217;t count how many e-mail marketers have been telling me things like &#8220;Only 2 days left&#8221; &#8211; &#8220;Today&#8217;s the last day!&#8221; and similar shouting-type messages for at least the past 3 weeks.
If it&#8217;s the last day, fine. Wonderful [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/unsubscribes-that-dont-how-rude/</link>
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		<title>Are Your Kids Planning to go to College?</title>
		<description><![CDATA[If so, of course you need to market well and earn good money.
But I just came across a way for you to add to their college fund without spending any money. It&#8217;s a credit card that pays rewards into an education fund.
To check it out, go to http://www.bestrateforcreditcards.com/ and look under the rewards credit card [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/are-your-kids-planning-to-go-to-college/</link>
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		<title>Use Autoresponders Carefully</title>
		<description><![CDATA[You know I&#8217;m a big fan of using autoresponders to stay in touch with past, present, and future customers.
But lately I&#8217;ve been seeing people doing it all wrong, and I think they&#8217;re doing themselves more harm than good.
When customers opt in to get your messages, they expect the messages to hold some interest for them. [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/use-autoresponders-carefully/</link>
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		<title>Don&#8217;t Use this Copywriting Shortcut</title>
		<description><![CDATA[Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I&#8217;m not really sure, because it wasn&#8217;t making a [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/dont-use-copywriting-shortcuts/</link>
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		<title>Don&#8217;t Make Customers Think About Your Message</title>
		<description><![CDATA[Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message. 
OK – I hear you telling me that of course they have to think. And they do. They [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/dont-make-customers-think-about-your-message/</link>
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		<title>No Tomatoes in the Salad &#8211; Whose Fault Was That?</title>
		<description><![CDATA[Well, it was my fault, of course, because I didn&#8217;t buy them. But I&#8217;m going to blame the owner of our local grocery store.
It&#8217;s his fault, because he not only hired the produce manager, he keeps him on year after year. And because the guy is so rude and nasty, I detour around the produce [...]]]></description>
		<link>http://marte-cliff.com/wordpress/2010/02/no-tomatoes-in-the-salad-whose-fault-was-that/</link>
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