Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing
Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]
Posted: January 10th, 2012 under ad copy, advertising, copywriting, how to advertise homes for sale.
Tags: advertising, copywriting, effective marketing, real estate marketing, selling real estate
Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]
A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]
Posted: September 21st, 2011 under advertising, business building, effective marketing, marketing, marketing on a budget, marketing your real estate services.
Tags: advertising, effective marketing, internet marketing, marketing, real estate marketing, small business, web marketing
Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account. [...]
… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]
One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]
Sometimes advertisers forget that we consumers can read – and think. So… they make statements that contradict, or are just untrue. For instance, tonight I was doing dishes and started reading the labels on the bottle of dishwashing detergent. At the top of the bottle there was a sticker that read “New! Now gets more [...]
Do you ever think about the emotional effect your words carry? Some are obvious – like love, hate, anger, etc. But some are not so obvious. Sometimes words that seem to convey your meaning actually cause an emotional effect on others that you don’t intend or want. For instance, consider the word “anxious.” You might [...]
Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.
Posted: December 22nd, 2010 under internet marketing, marketing, marketing mistakes, trust in marketing, truth in advertising, web marketing.
Tags: advertising, effective marketing, marketing, truth in advertising