Wake up Your Web Copy!

Motivate your visitors to take action with interesting, persuasive web copy.

Visit me at
marte-cliff.comto see how I can help you gain more business.

Recent Posts

Archives

Come join me at Google +!

Google

This page authored by Marte Cliff: marte@copybymarte.com

Site menu:

Pre-written Real Estate Letters Save Time and Money

Whether you don't like to write, don't write well, or just don't have time to set up your own drip marketing campaigns... my pre-written letters will come to the rescue.

Choose from more than 25 different real estate prospecting letter sets...

Categories

Meta

Products advertised on this site may be assumed to be directly from the site owner, or affiliate products, for which the site owner will be paid a small fee upon your purchase.

Tag: advertising

Content Marketing: When Choosing Keywords, Focus on the Core Idea

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Specificity Lends Interest to Your Real Estate Ads

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Marketing Copy Should Persuade – Not Annoy

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

Trying to Build a Business on a Tiny Budget?

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Do You Hide From Your Customers?

Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account. [...]

Liar, Liar…

… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]

Ben Franklin Said So!

One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]

You Can’t Have it Both Ways!

Sometimes advertisers forget that we consumers can read – and think. So… they make statements that contradict, or are just untrue. For instance, tonight I was doing dishes and started reading the labels on the bottle of dishwashing detergent. At the top of the bottle there was a sticker that read “New! Now gets more [...]

Be Careful of the Emotions Your Word Choices Trigger

Do you ever think about the emotional effect your words carry? Some are obvious – like love, hate, anger, etc. But some are not so obvious. Sometimes words that seem to convey your meaning actually cause an emotional effect on others that you don’t intend or want. For instance, consider the word “anxious.” You might [...]

False Urgency a Poor Marketing Tactic

Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.