Tag: advertising
Marketing in September for a Merry Christmas
September will be here in a couple of days – and if your summer has been as busy as mine, you may have let your marketing slide. It’s easy to do when you’re running around trying to take care of summer business. It’s especially difficult to keep up if you have kids and summer activities [...]
Posted: August 30th, 2010 under advertising, marketing, success.
Tags: advertising, marketing, self-promotion
Comments: none
An Annoying New Trend in Web Marketing
Have you noticed? Lately, on many websites, you can’t go and read an entire article on one page. You get a teaser to get you interested in what they’re going to say, and then have to click forward, sometimes as many as 8 or 9 times, to get the entire article. I suppose the point [...]
Posted: August 12th, 2010 under advertising, affiliate marketing, internet marketing, web marketing.
Tags: advertising, internet marketing, marketing, marketing copy, web marketing
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Market to Boomers With Feel-good Sights and Sounds
Baby boomers make up a huge part of the buying public right now. And studies show that women over 50 control a mammoth percentage of the nation’s wealth. This is a group with buying power, so if your product or service is one that would appeal to them, you’d do well to target them in [...]
Posted: July 9th, 2010 under advertising, marketing.
Tags: advertising, internet marketing, marketing, web marketing
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Drip Marketing as a Public Relations Tool
Public relations campaigns are created to generate good will for your company, along with name recognition and a perception of expertise or industry leadership. Most of the time, public relations campaigns center around press releases and the preparation of “media kits.” These media kits are several pages of information about your company’s background, products, services, [...]
Posted: June 19th, 2010 under drip marketing, e-mail marketing, marketing, web marketing.
Tags: advertising, drip marketing, internet marketing, marketing, public relations, web marketing
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How to Write Postcard Copy
A copywriter charges as much to write a simple postcard as he or she charges to write a two-page letter. It doesn’t seem right, does it? But there’s a reason for that. The reason is that it can sometimes take longer to write a postcard than it does to write a letter – even a [...]
Posted: June 18th, 2010 under how to write postcards, marketing, postcard marketing.
Tags: advertising, effective marketing, marketing, marketing copy, postcard marketing, postcards
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An Internet marketing practice that loses my business…
This is a marketing ploy you don’t know about unless you visit a web page and say “no” to the offer. I don’t know how many times I’ve seen this, but every time I do it makes me take a mental note to delete everything from that marketer in the future. What’s the practice? It’s [...]
Posted: June 4th, 2010 under advertising, internet marketing, internet scams, marketing.
Tags: advertising, internet marketing, marketing, marketing copy
Comments: none
How to Market and Sell a Vintage Home
Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]
Posted: June 2nd, 2010 under advertising, marketing, marketing homes, marketing real estate, real estate, real estate marketing, selling homes.
Tags: advertising, effective marketing, marketing, marketing copy, real estate marketing
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The #1 Rule In Marketing…
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
Comments: none
How to Write a Great Promotion by Marketing to One Person at a Time
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
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Heads up for real estate sales people
What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]
Posted: May 7th, 2010 under communication, customer relations, real estate, real estate listings, real estate marketing, real estate sales, realtor promotion.
Tags: advertising, effective marketing, marketing, real estate marketing
Comments: none

