Tag: clarity in communication
Are you confusing your prospects with abbreviations? Stop and think first.
Whether you’re sending a text message or an actual letter, stop and think before you use a set of initials in place of words. Even the common ones used in real estate, such as NAR and MLS, might not mean anything to a recent immigrant or to someone who has never paid much attention to [...]
Posted: November 16th, 2012 under communication.
Tags: clarity in communication, real estate copy, use of abbreviations in marketing
Comments: none
Do You and Your Prospects Speak the Same Language?
You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]
Posted: April 2nd, 2011 under communication.
Tags: clarity in communication, communication
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