Thoughts on Real Estate Marketing…

A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to convince. Anyone can write anything they please. [...]

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]

Although I always preach against using jargon when talking to customers – I realized tonight that I’m just as guilty as everyone else. When I talk about the text that you use in marketing letters, ads, brochures, etc. I call it “copy.” That’s why they call people like me copywriters – we write copy. But… [...]

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]