Thoughts on Real Estate Marketing…

Today, after reading an article reminding us to actually USE LinkedIn, I decided that I should follow a few links and interact. Clicking on a post that promised “23 Unfortunate Ad Placements” I was taken to an advertisement that went on for 15 or 20 seconds. Then, it promised to connect to the article. But [...]

This from Bob Bly’s morning email. If you’re as “abbreviation challenged” as I am, you might find it helpful: ***How to write for Twitter*** Here are the top 25 Twitter abbreviations according to Internet@Suite 101: * AFAIK – as far as I know * b/c, bcz or cuz – because * BFN – bye for [...]

Can your prospects read that file you just sent? Several years ago I had a client who liked to write her weekly newsletter, then send it to me to “clean up”  and upload to her autoresponder. All was going well until she got a new computer… and that new computer automatically saved her Word documents [...]

If I could have my wish, programs wouldn’t become obsolete. New programs and old programs would work together in harmony, and this annoying problem wouldn’t exist. I don’t get my wish. This week I was reminded twice of the importance of saving Word files in the old format rather than the new. Because as much [...]

According to a report I read this morning, the National Association of Realtors says the median time a house was on the market in July was 69 days. Last year at this time, the median number of days on the market was 98. Remember, median is the middle number. Half took longer, half took less [...]

A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to convince. Anyone can write anything they please. [...]

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]