Thoughts on Real Estate Marketing…

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

If your marketing copy is falling flat, this might be the reason why.

Readability and communication are more important than proper grammar in marketing copy. And yet, amateur marketers still pay too much attention to the rules their High School English teacher taught. The result is dry as a bone, stiff copy. And you know, nobody reads dry words until they’re required to do so. At the same [...]

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

When you write marketing copy, you hope to persuade. But as it turns out, some of the more popular words that marketers choose have the opposite effect – they ANNOY. A recent Active Rain post posed the question: “Which words make you disregard a marketing message?” Here are some of the replies: Paradigm shift hard-worker [...]

Use the rule of threes to keep your marketing message moving forward.

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]