Tag: copywriting
Don’t Use this Copywriting Shortcut
Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making a [...]
Posted: February 10th, 2010 under SEO, advertising, marketing, search engine optimization.
Tags: copywriting, copywriting software, effective marketing, marketing, search engine optimization, SEO
Comments: none
Don’t Make Customers Think About Your Message
Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message.
OK – I hear you telling me that of course they have to think. And they do. They [...]
Posted: February 9th, 2010 under advertising, copywriting, effective marketing, marketing, word choices.
Tags: copy flow, copywriting, marketing, marketing message
Comments: none
In Marketing, Attitude Does Count
Marketing your business in tough economic times requires more from you than marketing when business is booming.
The message you send out must be clear and compelling, and give your prospective customers a reason for buying that they can’t resist. In addition, the methods you choose to get that message out must be carefully chosen to [...]
Posted: February 6th, 2010 under advertising, attitude, marketing.
Tags: advertising, copywriting, effective marketing, marketing
Comments: none
Why Small Business Marketing Often Fails
Small business marketers across the world are trying to get their message out to consumers – and failing miserably.
They know they have a wonderful product or service, but somehow, no matter how often they send a letter or an e-mail, and no matter how often they pay to have their message printed in a publication, [...]
Posted: February 1st, 2010 under marketing.
Tags: copywriting, marketing, self-promotion, small business
Comments: none
Marketers: Seek to Communicate, not Impress
Last night my son came to dinner, and he brought along a little “throw away” newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner.
It had a few good articles and he always chuckles over the personals page, but this time it had a guest commentary [...]
Posted: January 12th, 2010 under Uncategorized, advertising, clarity, copywriting, marketing.
Tags: clear communication, copywriting, verbal clarity, verbal pomposity, verbosity
Comments: none
The Pitfalls of Article Altering Software
Have you ever been tempted to buy software that turns one article into many, so they can be distributed on article sites across the web without becoming duplicate content?
Be careful! If you do it, read every article before you submit it, and make necessary changes. Otherwise you could end up looking foolish.
You probably know that [...]
Posted: January 10th, 2010 under article marketing.
Tags: article marketing, copywriting, search engine optimization
Comments: none
Marketing Ezine Not to be Missed
Just in case you don’t read the comments when you read the posts… John Forde just left a comment on the last post and I want to share his invitation to you.
John writes the Copywriter’s Roundtable – a weekly
message that not only offers copywriting advice, but
advice for marketers in general. Not only that,
John’s writing style [...]
Posted: January 7th, 2010 under copywriting, marketing.
Tags: copywriting, marketing
Comments: none
Can Your Words Be Twisted to a New Meaning?
All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think.
That said, I haven’t read the words that made the laws for the following [...]
Posted: May 6th, 2009 under ad copy, word choices, word tricks.
Tags: copywriting, laws, rules, understanding copy, word choice
Comments: none
A Shocking Error Found on Copywriter Sites!
Have you ever spent some time looking at your competition on the internet?
You should. You might find great ideas that you can borrow in your own marketing. If nothing else, you’ll know what the competition is up to. If you serve a local clientelle, also look to see what others in your field are doing [...]
Posted: March 21st, 2009 under advertising, copywriting, marketing.
Tags: copy rules, copywriter, copywriting
Comments: 3
When the going gets tough… the tough get going
You’ve heard that one plenty of times, haven’t you?
But how can you apply it to yourself and your business in this extremely tough economic climate?
Start by using every low and no-cost method available to promote your business!
Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and the Chamber of [...]
Posted: February 16th, 2009 under advertising, marketing, marketing real estate, real estate marketing, selling yourself, web copy, web copywriter.
Tags: business building, copywriting, inexpensive marketing, marketing, real estate copy, real estate marketing, web advertising, web copy, web marketing
Comments: 1
