Thoughts on Marketing…

Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making a [...]

Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message.
OK – I hear you telling me that of course they have to think. And they do. They [...]

Marketing your business in tough economic times requires more from you than marketing when business is booming.
The message you send out must be clear and compelling, and give your prospective customers a reason for buying that they can’t resist. In addition, the methods you choose to get that message out must be carefully chosen to [...]

Small business marketers across the world are trying to get their message out to consumers – and failing miserably.
They know they have a wonderful product or service, but somehow, no matter how often they send a letter or an e-mail, and no matter how often they pay to have their message printed in a publication, [...]

Last night my son came to dinner, and he brought along a little “throw away”  newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner.
It had a few good articles and he always chuckles over the personals page, but this time it had a guest commentary [...]

Have you ever been tempted to buy software that turns one article into many, so they can be distributed on article sites across the web without becoming duplicate content?
Be careful! If you do it, read every article before you submit it, and make necessary changes. Otherwise you could end up looking foolish.
You probably know that [...]

Just in case you don’t read the comments when you read the posts… John Forde just left a comment on the last post and I want to share his invitation to you.
John writes the Copywriter’s Roundtable – a weekly
message that not only offers copywriting advice, but
advice for marketers in general. Not only that,
John’s writing style [...]

All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think.
That said, I haven’t read the words that made the laws for the following [...]

Have you ever spent some time looking at your competition on the internet?
You should. You might find great ideas that you can borrow in your own marketing. If nothing else, you’ll know what the competition is up to. If you serve a local clientelle, also look to see what others in your field are doing [...]

You’ve heard that one plenty of times, haven’t you?
But how can you apply it to yourself and your business in this extremely tough economic climate?
Start by using every low and no-cost method available to promote your business!
Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and the Chamber of [...]