Thoughts on Real Estate Marketing…

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Beginning marketers often fall into the mistaken notion that marketing yourservices means talking about yourself. No – it doesn’t. Marketing means talking about things that matter to your prospective clients. It means recognizing their worries, their goals, their problems, and their hopes. It means showing them that the product or service you provide can either [...]

One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]

You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,”  “we,”  “my,” or “our” is a sure way to get your letter tossed or deleted … [...]

Do you ever think about the emotional effect your words carry? Some are obvious – like love, hate, anger, etc. But some are not so obvious. Sometimes words that seem to convey your meaning actually cause an emotional effect on others that you don’t intend or want. For instance, consider the word “anxious.” You might [...]

Website content can get outdated quickly. Go through these 4 steps to make sure your site is up to date and accurate.

What constitutes an ideal copywriting client? We each have our own opinions, but here’s a description of my ideal client.

Even the best message will be ignored if it is difficult to read. Succeed with good headlines, “you” focused copy, and an eye pleasing format.

Whether you’re marketing in print, on a web page, or via e-mail, your marketing copy needs to be clear and easy to understand. You need to show your professionalism by using the correct words, the correct spelling, and the correct arrangement of sentences and phrases within sentences. Misspelled words will indicate to some that you [...]

Yesterday I picked up a brochure for a new rental business. Along with porta-potties, they’ll supply the tables, chairs, tablecloths, glasses, etc. for your next party. In fact, if your house is too small, they’ll even rent you a tent. It was a home-made brochure and had no graphics. But that wouldn’t have been so [...]