Thoughts on Real Estate Marketing…

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]

Today I’m on a rant about an order I placed last week. It was for a specialty food item that had to be shipped on dry ice, so they only ship on Mondays. That was fine, because the man assured me that it would arrive on Thursday. The fact that he told me the order [...]

Major manufacturers can get away with giving less and less because they’ve got us “hooked” on their products. But independent business people need to keep customers happy by giving more.

These two little words may not ensure your success, but if you never use them, you can just about guarantee failure. This morning the Fundraising Success magazine arrived, and there was yet another article on this subject. It’s one that all too many fundraisers ignore, so all of us who write for them harp about [...]

This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

There’s a restaurant in our town that is about to close – at least that’s what the word is around town, and I don’t doubt it. This establishment is located in a high-traffic spot and it has large windows. Anyone driving by can see when there are customers seated at the tables. I glance over [...]

Yesterday I picked up a brochure for a new rental business. Along with porta-potties, they’ll supply the tables, chairs, tablecloths, glasses, etc. for your next party. In fact, if your house is too small, they’ll even rent you a tent. It was a home-made brochure and had no graphics. But that wouldn’t have been so [...]

Once again, household adventures lead me to marketing thoughts… A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going. Finally, last night it refused altogether, so today [...]