Tag: customer service
Cutting Small Corners Can Destroy A Business
This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]
Posted: July 7th, 2010 under customer retention, customer service.
Tags: customer service
Comments: none
Communicating With Customers a Two-Way Street
The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]
Posted: May 10th, 2010 under communication, customer relations, real estate sales, realestate, sales.
Tags: communicate with customers, communication, customer service, listening skills in sales, salesmanship
Comments: none
The truth is, marketing might not have saved them
There’s a restaurant in our town that is about to close – at least that’s what the word is around town, and I don’t doubt it. This establishment is located in a high-traffic spot and it has large windows. Anyone driving by can see when there are customers seated at the tables. I glance over [...]
Posted: April 17th, 2010 under customer service, marketing.
Tags: customer service, marketing
Comments: 5
How This Brochure Could Have Been Better
Yesterday I picked up a brochure for a new rental business. Along with porta-potties, they’ll supply the tables, chairs, tablecloths, glasses, etc. for your next party. In fact, if your house is too small, they’ll even rent you a tent. It was a home-made brochure and had no graphics. But that wouldn’t have been so [...]
Posted: April 14th, 2010 under advertising, business writing, flyers, marketing.
Tags: advertising, copywriting, customer service, effective marketing, marketing, marketing copy, small business
Comments: 2
Is It Easy to Buy From You?
Once again, household adventures lead me to marketing thoughts… A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going. Finally, last night it refused altogether, so today [...]
Posted: January 22nd, 2010 under customer contact, customer service, marketing.
Tags: customer service, marketing, phone sales
Comments: none
Web Marketers: Offer the Proper Links
When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]
Posted: January 11th, 2010 under customer relations, customer service, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, web marketing.
Tags: customer service, on-line marketing, web marketing
Comments: 1
Increase Sales With Client Follow-up
Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]
Posted: January 8th, 2010 under customer retention, customer service, follow up, marketing, sales.
Tags: customer service, follow up, marketing, sales professions
Comments: 2
Marketing Tidbits for 2010
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under SEO, business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages
Comments: none
Returning Phone Calls & E-mails
This week I volunteered to make some calls for my son while he was at work. One of them was to find out about a mortgage program that he keeps hearing advertised on the radio when he goes back and forth to work. So, I called. What I got was a recording telling me that [...]
Posted: October 30th, 2009 under customer contact, customer relations, customer retention, customer service, marketing.
Tags: advertising, customer service, marketing
Comments: none
Do You (or your employees) Make this Mistake?
Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]
Posted: August 18th, 2009 under business building, customer contact, customer relations, customer retention, customer service.
Tags: customer service, discrimination, gender discrimination, insulting customers
Comments: none

