Thoughts on Marketing…

Once again, household adventures lead me to marketing thoughts…
A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going.
Finally, last night it refused altogether, so today we took [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products?
I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so good.
In [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors.

Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly?
Real estate [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them:
***The ideal length for a web page***
According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a [...]

This week I volunteered to make some calls for my son while he was at work.  One of them was to find out about a mortgage program that he keeps hearing advertised on the radio when he goes back and forth to work.
So, I called. What I got was a recording telling me that I [...]

Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me.
I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” I [...]

Small stores in small towns have a huge disadvantage when it comes to price – because they don’t belong to a huge buying network, they buy at a much higher price than “chain” outlets. Thus, sometimes the small store pays more for an item than you can buy it for if you go out of [...]

Say you’ve learned all the right things to do with advertising – from writing compelling copy, to mailing to the right people, to placing ads in all the right places, to following up until you have the customer.
None of that will help you earn a living if you let those customers down once you have [...]

Are you running the same old ads in the same old places, and getting the same old results – or non-results?
Maybe it’s time to take a hard look at two things:

Where you place your ads
Your copy

This week, as I tossed the “freebie” issue of our local newspaper after glancing over its 8 pages of ads, [...]

When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page?
If you want them to stay and respond according to your wishes, send them to the [...]