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Tag: donations

Fundraising – The Idea is to Make Your Donors Glad to Give

You probably know that guilt is one of the reasons why people donate to causes. But apparently some non-profits believe that it’s guilt over not donating that motivates people. No, no, no! It’s guilt over something they did or didn’t do in the past. Perhaps over a time when they could have helped someone and [...]

Posted: April 2nd, 2010 under fundraising, fundraising copywriter, gratitude.
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Wanted: Your Opinion on Why Donors Quit Giving

Not long ago I sent an ezine out to my fundraising followers giving some reasons why donors quit giving, and of course, why they should avoid making those mistakes. Among other things, I mentioned failure to send a thank you note – because that’s the #1 reason why donors become soured on an organization. But [...]

Posted: May 12th, 2009 under fundraising, fundraising copywriter.
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