Thoughts on Real Estate Marketing…

Last week a real estate agent contacted me about writing a letter of introduction to go with my 10-letter expired listing prospecting letter set. He had decided to mail just once – and include all ten letters in one package. Here’s what I said when I wrote back: Are you up for some advice? I [...]

This week a lady who works in the travel industry wrote me to ask how she could translate the drip campaign writing instructions from my FREE report from real estate to her industry. Here’s what I told her: I don’t know much about the travel agency business, so it’s not easy for me to give [...]

Comments on yesterday’s Active Rain post about Drip Marketing Campaigns that Backfire brought up a good question: How much is too much? Obviously, the agent who sent me ten messages in one day was overdoing it, espescially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given [...]

Drip marketing is an effective way to maintain top of mind awareness with your future clients, but if you do it wrong, the awareness they’ll have is not what you want. On a real estate website people generally get on your list via one of four methods: They say yes to a special report They [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]

If you aren’t busy with friends and family, use long holiday week-ends productively. Rejuvenate with pampering, take care of household chores, or work on marketing your business.

The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]