Tag: effective marketing copy
What does really good marketing copy look like?
Invisible. No, I don’t mean it isn’t there at all. I mean that no one notices the individual words or sentences. Instead, readers absorb the message the words were written to convey. That’s why it’s so important to proofread for typos, misused words, and misspellings.As soon as a reader gets stopped by a word that’s [...]
Posted: November 4th, 2012 under marketing copy.
Tags: effective marketing copy, real estate marketing copy
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Beware: Not All Marketing Advice is Good Advice
A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to convince. Anyone can write anything they please. [...]
Posted: October 20th, 2011 under blogging, copywriting, effective marketing.
Tags: blogging advice, communication, effective marketing copy
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Use the “Rule of Threes” to Make Your Marketing Messages Flow
Use the rule of threes to keep your marketing message moving forward.
Posted: October 9th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, marketing letters, real estate copywriting, real estate marketing, real estate prospecting.
Tags: copywriting, effective marketing copy, effective marketing message, real estate copywriting
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