Thoughts on Marketing…

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

A copywriter charges as much to write a simple postcard as he or she charges to write a two-page letter. It doesn’t seem right, does it? But there’s a reason for that. The reason is that it can sometimes take longer to write a postcard than it does to write a letter – even a [...]

Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]

Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]

Does your website include an “About Us” page? You may think it isn’t important – that the goods and services you offer to the public are what count. But it is important. It all revolves around the issue of trust. The Internet is filled with websites owned by people posing as something they’re not. Just [...]

“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]

Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]

I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]