Tag: effective marketing
When website visitors leave before they arrive…
Unless you have super high-speed Internet, you know it happens. You do a Google search, find a page of interest, and click. Then you wait. And wait. And Wait. And LEAVE. It doesn’t matter how beautiful your site is. It doesn’t matter if your content is the best on the web. It doesn’t matter if [...]
Posted: August 3rd, 2012 under web marketing.
Tags: effective marketing, high speed marketing, Internet marketing mistakes, web marketing
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Do Your Letters & Ads pass the “So What?” Test?
The first thing to remember when you set out to write an ad or a marketing letter is that most people want a good reason NOT to read it. They don’t want to miss anything that might benefit them, but they’re really hoping yours is a message they can simply toss or delete. Everyone gets [...]
Posted: August 2nd, 2012 under effective marketing.
Tags: effective marketing, email marketing, email marketing mistakes, real estate marketing
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Never Hit “Send” Without Self-editing
This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]
Posted: May 23rd, 2012 under copywriting, e-mail marketing, editing, effective marketing, Uncategorized.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, self-promotion
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When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes
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Content Marketing: When Choosing Keywords, Focus on the Core Idea
Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing
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Too many clicks can make visitors go away
Today I received a message for my husband from the Veteran’s Administration. For weeks they’ve been sending messages demanding that he sign up for “secure messaging” so last week I finally did it. Today’s message was a reply to the test message. I knew what it would be, but thought that “just in case” it [...]
Posted: April 30th, 2012 under email marketing, email marketing mistakes.
Tags: effective marketing, email marketing, marketing mistakes
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Should You Invest Time and Money in Facebook?
With permission from Bob Bly, the following is reprinted from his April 2 email message: ***Does Facebook marketing fail?*** “Like seven-year old soccer players, we insist on chasing the ball in a pack. The latest ‘ball’ of course is social media,” says Ian Percy.* But, according to Ad Age, a six-week study of Facebook’s Fan [...]
Posted: April 2nd, 2012 under Facebook Marketing, marketing, marketing mistakes.
Tags: Bob Bly, effective marketing, Facebook marketing, marketing on Facebook
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Are You Embarrassed to Admit that you Need a Copywriter?
If so, you aren’t alone. My own best friend is. Every time she calls me for help with copywriting, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy. Why? She’s brilliant at accounting, and I’m not at all [...]
Posted: March 30th, 2012 under copywriting, effective marketing, marketing.
Tags: effective marketing, hire a copywriter, value of a copywriter, well-written letters, why hire a copywriter
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Are you using this lazy lie in your marketing materials?
Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]
Posted: March 22nd, 2012 under effective marketing, marketing, marketing copy, real estate marketing, real estate self promotion.
Tags: effective marketing, real estate marketing, specificity in marketing
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Is your marketing copy falling flat? Here’s why
If your marketing copy is falling flat, this might be the reason why.
Posted: February 7th, 2012 under copywriting, marketing copy.
Tags: copywriting, effective marketing, marketing copy
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