Thoughts on Marketing…

Readability and communication are more important than proper grammar in marketing copy. And yet, amateur marketers still pay too much attention to the rules their High School English teacher taught. The result is dry as a bone, stiff copy. And you know, nobody reads dry words until they’re required to do so. At the same [...]

If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

Can you imagine… You walk into a hair salon and the hairdresser walks up and starts telling you that she (or he) is the top producer in the salon. She’s been a stylist for 15 years and has styled over 500 heads of hair this year. On top of that, she’s won awards for earning [...]