Thoughts on Real Estate Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

Can you imagine… You walk into a hair salon and the hairdresser walks up and starts telling you that she (or he) is the top producer in the salon. She’s been a stylist for 15 years and has styled over 500 heads of hair this year. On top of that, she’s won awards for earning [...]

Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]

Beginning marketers often fall into the mistaken notion that marketing yourservices means talking about yourself. No – it doesn’t. Marketing means talking about things that matter to your prospective clients. It means recognizing their worries, their goals, their problems, and their hopes. It means showing them that the product or service you provide can either [...]

Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.

Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.