Tag: email marketing
Rule #1 in Writing Marketing Materials
Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]
Posted: December 30th, 2011 under business writing, copywriting, e-mail, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, marketing mistakes.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, marketing mistakes, web marketing
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How Internet Marketers “Shoot Themselves In the Foot”
Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]
Posted: October 23rd, 2011 under blogging, effective marketing, email marketing, internet marketing.
Tags: blogging advice, email marketing, internet marketing
Comments: 1
How to Write an Effective Email Marketing Message
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]
Posted: October 17th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, real estate marketing.
Tags: email marketing, how to write an email marketing message, real estate marketing
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Will You Click To Read The Rest? Or Not?
Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]
Posted: April 22nd, 2011 under e-mail marketing, internet marketing, web marketing.
Tags: email marketing, internet marketing, web marketing
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If You Scold Me, You’ve Lost Me
Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]
Posted: April 21st, 2011 under drip marketing, e-mail marketing, effective marketing, email marketing.
Tags: drip marketing, effective marketing, email marketing
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If you publish an ezine / newsletter…
If you send an ezine or newsletter – or if you’re thinking about starting – you’ve probably been as frustrated as I have with finding the “perfect system.” This one has one feature you want, that one has another, and none of them have it all! In my quest to simplify sending my ezine, I’ve [...]
Posted: April 12th, 2011 under e-mail marketing.
Tags: email marketing
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Why Hide From Potential Clients?
Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]
Posted: March 28th, 2011 under e-mail marketing, effective marketing, email marketing, marketing.
Tags: effective marketing, email marketing, marketing
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Good Grief! Don’t Scold Your Prospects!
A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]
Posted: February 25th, 2011 under advertising, e-mail, e-mail marketing, email marketing.
Tags: email marketing
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Reach out this Valentine’s Day
Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]
Posted: February 7th, 2011 under e-mail marketing, marketing.
Tags: email marketing, low cost marketing, marketing
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How NOT To Write A Marketing Letter
You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,” “we,” “my,” or “our” is a sure way to get your letter tossed or deleted … [...]
Posted: January 24th, 2011 under copywriting, email marketing.
Tags: copywriting, email marketing
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