Thoughts on Real Estate Marketing…

You want to encourage communication with people who could be your clients… Are you doing things that make them leave instead? How often have you to wanted to leave a comment on a blog post – only to find that you need to log in first? Or even worse, that you need to register first [...]

Do you ever feel pity for the people who are trying to earn your business? I do. Just today a message arrived that begin “We are trying to reach people who need website design services.” It went on to apologize if the message has reached me in error – and to beg me not to [...]

Most of the books and articles I’ve read about email marketing assume that the majority of people access their email at work. If that’s true, then their advice to write on Tuesday or Thursday is probably valid. On Monday their in-boxes are filled with all the junk mail from the week-end and your message might [...]

You know that follow-up is essential. When a new prospect gets in touch, you need to “stay on their radar” so they don’t forget you and move on to some other agent. Likewise, you need to stay in touch with past clients and members of your sphere of influence so they don’t forget you and [...]

Have you ever read marketing advice from someone whose opinion you usually respect – but this time thought “Oh no. Why did she say THAT?” That happened to me yesterday, when I read these words: “If you wrote a bad email message they’ll delete you and won’t remember you.” The topic in question was “How [...]

Are your email messages helping you or hurting you? After you spend hours and perhaps even pay a real estate copywriter to help develop your marketing materials, are you erasing all the good those well-prepared materials do with email messages that don’t match the same quality of communication? When you answer an on-line inquiry or [...]

This morning Copy Blogger shared an infographic that made my head spin. This timeline of social networking starts in 1971 with the first email, goes on to 1980 when Usenet created an online bulletin board, and takes us to the first personal blog in 1994, to Twitter in 2006, and on through today, when Pinterest [...]

Today an email (with a link to this article) found it’s way to my in-box and made me really stop and think. Everyone who mails to a list has people who unsubscribe for one reason or another. Why do we let them leave without giving them any encouragement to stay? Why do we let them [...]

Lately there’s been some discussion on Active Rain about the best time to post to to your blog to get both views and comments. My own opinion is that late at night is better for me. (I don’t do mornings, thank you.) When I post mid-day I get very few comments. I’ve thought that was [...]

Today’s email brought two interesting offers. The first was a FREE report entitled “10 Steps to Email Success.” The offer was from a well-known company so I didn’t worry that it was dangerous to click. The first click took me to a web page where I first needed to enter a lot of information about [...]