Thoughts on Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]

E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

If you send an ezine or newsletter – or if you’re thinking about starting – you’ve probably been as frustrated as I have with finding the “perfect system.” This one has one feature you want, that one has another, and none of them have it all! In my quest to simplify sending my ezine, I’ve [...]

Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]

You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,”  “we,”  “my,” or “our” is a sure way to get your letter tossed or deleted … [...]