Thoughts on Real Estate Marketing…

You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,”  “we,”  “my,” or “our” is a sure way to get your letter tossed or deleted … [...]

Let your email signature act as a silent salesman, traveling the world, promoting your services.

Last night I wrote an Active Rain post about foreign investors buying residential real estate in the U.S. In the year ending in April 2010, their purchases had accounted for 7% of the sales – and predictions are that this year that number will be higher. Thus, real estate agents in the communities they prefer [...]

Hiding behind a first name or a label such as “support” is a sure way to get your email deleted rather than read. When email marketing, let your prospects know who you are and why you’re writing them.

Internet marketers who hide are asking NOT to be believed. Be proud of what you’re selling and create trust by revealing your true identity.

Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.

Don’t wing it when someone asks what you do. Write and memorize an elevator speech so every interaction has the potential of developing a new client.

Holiday real estate marketing leads to first quarter commission checks. Here are a few good reasons why it’s important to keep your services “on the market” this holiday season.

The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It [...]

My vote goes most definitely to “NO.” Tonight I got an email about a 2-day seminar – it sounded interesting, so I scrolled up and down the page a couple of times looking for the price. It wasn’t there, so I went ahead and clicked over to the seminar landing page. There I found a [...]