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Tag: ezines

Open Rates – an interesting observation

Tonight I took a few minutes to look at the statistics on my recent ezines – you may not know that I send out 3 different ones: One is general marketing, one for real estate agents, and one for fundraisers.
In going back over the numbers for the last year or so, one thing is consistent [...]

Testing – are you doing it?

Everyone knows that we should test and test and test – trying different headlines, different offers, etc.
But how often do we test the day and time when we send our messages?
I have to admit that I’ve been lax in this – but I intend to start keeping track a little better.
What got me thinking about [...]