Tag: ezines
Open Rates – an interesting observation
Tonight I took a few minutes to look at the statistics on my recent ezines – you may not know that I send out 3 different ones: One is general marketing, one for real estate agents, and one for fundraisers.
In going back over the numbers for the last year or so, one thing is consistent [...]
Posted: June 19th, 2009 under marketing.
Tags: ezines, list building, open rates
Comments: 1
Testing – are you doing it?
Everyone knows that we should test and test and test – trying different headlines, different offers, etc.
But how often do we test the day and time when we send our messages?
I have to admit that I’ve been lax in this – but I intend to start keeping track a little better.
What got me thinking about [...]
Posted: February 22nd, 2009 under advertising, marketing, marketing real estate, real estate marketing, testing.
Tags: email marketing, ezines, marketing, testing, web marketing
Comments: none