Thoughts on Marketing…

You probably know that guilt is one of the reasons why people donate to causes. But apparently some non-profits believe that it’s guilt over not donating that motivates people. No, no, no! It’s guilt over something they did or didn’t do in the past. Perhaps over a time when they could have helped someone and [...]

Maybe you can use their marketing idea. I just learned that on October 17 Macy’s department stores will hold a “Shop for a Cause” day… 501c3 non-profits can get “passes” to sell for $5 each that will allow the holder to get 25% off one item and 10-20% off other items that they buy on [...]

Have you ever met a sales person who just kind of hung around talking, but never asked you to buy anything? Some of them talk so much that even if you’d been thinking about it, something they’ll say along the way will change your mind. They talk you out of the purchase. The same thing [...]

Whether you’re selling with words, or selling face to face, begin your conversation by putting your prospect in a “yes” frame of mind. You can do it by making statements that he or she will naturally agree with. Your product or service will dictate your actual words, but consider for a moment that you are [...]

I write fundraising copy, and I enjoy being paid for my efforts. But… when I write a letter for a non-profit I do expect that the letter will supply many more times the dollars to spend on the cause than they paid me for the letter. I think that most other fundraising copywriters have that [...]