Thoughts on Real Estate Marketing…

Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]

Why chase one-time buyers at craft fairs when you can turn them into repeat buyers. Use these simple marketing methods to create a loyal following.

I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]

Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]

“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]

Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

This morning I read a short article about Chrsyler and their new campaign to sell the new Dodge Ram pickup. Because of the price of fuel, truck sales are down – way down.  But they aren’t giving up. Instead, creative officer David Lubars was quoted as saying “We know the amount of people out there [...]