Thoughts on Real Estate Marketing…

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Like this graphic? Get more content marketing tips from Copyblogger. Thanks to Brian Clark at Copyblogger for sharing… His words of wisdom apply no matter what goods or services you’re selling.

If your marketing copy is falling flat, this might be the reason why.

Readability and communication are more important than proper grammar in marketing copy. And yet, amateur marketers still pay too much attention to the rules their High School English teacher taught. The result is dry as a bone, stiff copy. And you know, nobody reads dry words until they’re required to do so. At the same [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

When you write marketing copy, you hope to persuade. But as it turns out, some of the more popular words that marketers choose have the opposite effect – they ANNOY. A recent Active Rain post posed the question: “Which words make you disregard a marketing message?” Here are some of the replies: Paradigm shift hard-worker [...]

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Now that the boom times in real estate are over, agents need to market aggressively if they wish to succeed. Here’s how.