Thoughts on Real Estate Marketing…

Do you ever feel pity for the people who are trying to earn your business? I do. Just today a message arrived that begin “We are trying to reach people who need website design services.” It went on to apologize if the message has reached me in error – and to beg me not to [...]

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Wow! Some folks are really good at dumb marketing mistakes. My inbox just presented me with a startling subject line: “Watch this video or unsubscribe from my list.” Since I always try to be obliging, I immediately unsubscribed from his list. That really worked well, don’t you think?

Today I received a message for my husband from the Veteran’s Administration. For weeks they’ve been sending messages demanding that he sign up for “secure messaging” so last week I finally did it. Today’s message was a reply to the test message. I knew what it would be, but thought that “just in case” it [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]

This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]

Real estate agents lose out on a rich source of future business when they ignore past clients. Here’s why.