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	<title>Thoughts on Marketing... &#187; marketing tactics</title>
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	<description>Copywriting, ideas to build your business, observations on the world of marketing</description>
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		<title>Marketing Tactics That Chase Me Away</title>
		<link>http://marte-cliff.com/wordpress/2010/01/marketing-tactics-that-chase-me-away/</link>
		<comments>http://marte-cliff.com/wordpress/2010/01/marketing-tactics-that-chase-me-away/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 06:27:03 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[get-rich-quick scams]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[truth in advertising]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=585</guid>
		<description><![CDATA[Tonight I&#8217;ve been thinking about some of the things marketers do that make me think they&#8217;re sleazy. Maybe they&#8217;re not. Maybe they&#8217;re just new, and don&#8217;t know any better. Or maybe they&#8217;re lazy. But I know that isn&#8217;t true for all of them, because some of the biggest names in marketing have caused me to [...]]]></description>
			<content:encoded><![CDATA[<p>Tonight I&#8217;ve been thinking about some of the things marketers do that make me think they&#8217;re sleazy. Maybe they&#8217;re not. Maybe they&#8217;re just new, and don&#8217;t know any better. Or maybe they&#8217;re lazy.</p>
<p>But I know that isn&#8217;t true for all of them, because some of the biggest names in marketing have caused me to develop a hair-trigger &#8220;delete finger.&#8221;</p>
<p>Here are some of my pet peeves &#8211; <strong>I hope you&#8217;ll share some of yours as well.</strong></p>
<p>#1: Messages that are disguised as ezines (informational) and have subject lines such as: &#8220;7 Ways to &#8230;(something)&#8221; Then when you read the message it tells you why it is vital to your future to know those 7 ways, and you can get them by sending only $29 to&#8230;</p>
<p>#2: Sales letters without prices. LONG sales letters without prices. The only way to know what they&#8217;re charging is to click the buy button. No thanks, guys!</p>
<p>#3: &#8220;The Wait a Minute Tactic.&#8221; This one really makes me disgusted. When you do click the buy button to see the price and then try to leave without buying, a pop-up appears. It says &#8220;Wait! I know $297 might be a little steep for you right now, so I&#8217;ll make it easy. For you, and only right now, I&#8217;ll let you have my fantastic product for only $197.&#8221; And then, if that wasn&#8217;t bad enough, when you say no, another box pops up and now it&#8217;s only $97.</p>
<p>My only thought is that if I had decided to buy at $297 I&#8217;d have sure been a fool.</p>
<p>#4: Hiding a subscription inside a &#8220;free&#8221; offering. I saw one like this just recently. They were offering a free CD. I forget the subject matter, but that isn&#8217;t important. When you click to say yes, then you find out that you have to pay shipping. Well, that isn&#8217;t too bad &#8211; $6.95. But then&#8230; on reading a bit more, you find out that by taking that &#8220;free&#8221; CD, you&#8217;re agreeing to pay something like $49 per month for ongoing information.</p>
<p>I don&#8217;t even know why I saw that &#8211; it was in the &#8220;small print.&#8221;</p>
<p>After I chose not to opt-in I got about a dozen e-mails telling me why my future was in peril&#8230; that I needed to come back and join.</p>
<p>#5: Sales letters from about 17 different marketers all using the same letter and claiming to be best friends with someone who is doing a launch. And all saying that they&#8217;ve talked this guy into giving a special price to their lists.</p>
<p>Come on&#8230; how stupid do they think we are?</p>
<p>#6: Marketing experts who used to be homeless. I know &#8211; it&#8217;s possible, but not very probable that nearly every one of those guys who now claims to be a millionaire was once destitute.</p>
<p>The stories aren&#8217;t all exactly alike, of course. Some lived on a sister&#8217;s couch, some had their wives and children in mom&#8217;s basement for two years, one had to live on his mom&#8217;s boat, some lived in their cars.</p>
<p>But all of them were dead broke and heavily in debt before they discovered the miracle that they&#8217;re willing to share with you for only $495. (Or maybe $4,950)</p>
<p>OK &#8211; that&#8217;s enough of my ranting for tonight.</p>
<p>I told you mine &#8211; now you tell me yours!</p>
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