Thoughts on Marketing…

Today was errands day, so I stopped in at the local health food store to pick up some supplements.
I couldn’t find what I wanted so waited until the owner finished with her customer to ask for her help. Meanwhile, I wandered around, looking at other things.
What did I find but a whole shelf [...]

Want to do something today – right now – that will help build your business?
If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.
In fact, you’ll do even better if you write a dozen thank you notes. And if [...]

Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making a [...]

Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message.
OK – I hear you telling me that of course they have to think. And they do. They [...]

Well, it was my fault, of course, because I didn’t buy them. But I’m going to blame the owner of our local grocery store.
It’s his fault, because he not only hired the produce manager, he keeps him on year after year. And because the guy is so rude and nasty, I detour around the produce [...]

Marketing your business in tough economic times requires more from you than marketing when business is booming.
The message you send out must be clear and compelling, and give your prospective customers a reason for buying that they can’t resist. In addition, the methods you choose to get that message out must be carefully chosen to [...]

Small business marketers across the world are trying to get their message out to consumers – and failing miserably.
They know they have a wonderful product or service, but somehow, no matter how often they send a letter or an e-mail, and no matter how often they pay to have their message printed in a publication, [...]

Tonight I’ve been thinking about some of the things marketers do that make me think they’re sleazy. Maybe they’re not. Maybe they’re just new, and don’t know any better. Or maybe they’re lazy.
But I know that isn’t true for all of them, because some of the biggest names in marketing have caused me to develop [...]

Once again, household adventures lead me to marketing thoughts…
A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going.
Finally, last night it refused altogether, so today we took [...]

We all have different thresholds regarding wrong and right, moral and immoral.
I personally think it’s immoral to abandon a dog. Someone else thinks its no big deal. But this isn’t about dogs…
It’s about marketing, and things you can do to promote yourself and your business.
I just read about a business that donated 150 tuxedos to [...]