Thoughts on Real Estate Marketing…

This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]

The Mortgage Debt Relief Act of 2007 is set to expire on December 31. That means that if your clients short sell or go into foreclosure on or after January 1, 2013, they will be liable for Federal Income Tax on all the equity they lost in the housing crash. It’s not bad enough to [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

When you write marketing copy, you hope to persuade. But as it turns out, some of the more popular words that marketers choose have the opposite effect – they ANNOY. A recent Active Rain post posed the question: “Which words make you disregard a marketing message?” Here are some of the replies: Paradigm shift hard-worker [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account. [...]

You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]