Thoughts on Real Estate Marketing…

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]

Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]

This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]

Isn’t it funny – a holiday that has religious beginnings is so universally celebrated by people of every faith? I think it’s wonderful. I also think it’s yet another opportunity to reach out to your sphere of influence and your prospects. For your sphere, you could simply send a greeting. Perhaps that Irish blessing that [...]

As much as I don’t care for videos… If I owned a breeding stable that produced creatures of this grace and beauty, I would use videos like this to promote them. And if I could train Dressage horses to perform like this, I’d use videos to “show my stuff.” Interestingly, when I watched this last [...]

Beginning marketers often fall into the mistaken notion that marketing yourservices means talking about yourself. No – it doesn’t. Marketing means talking about things that matter to your prospective clients. It means recognizing their worries, their goals, their problems, and their hopes. It means showing them that the product or service you provide can either [...]

Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]

Perhaps you can’t go to work, but you can make use of a snow day to enrich your life, or to catch up on marketing activities. Use it well!

… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]

Trying to be all things to all people never works – not even in real estate. The more you try, the more scattered you become and the more your work suffers. Instead, decide which customers and which properties interest you most, and concentrate your efforts on serving them well. You might prefer first time buyers, [...]