Testimonials are valuable assets on your web site and in your marketing materials, because they lend credibility and trust to your marketing message. They also work in non-profit fundraising to show potential donors that a cause is worthy.

Think about the last time you heard someone tell you how great they were. Weren’t you a bit put off by that? Then think about the last time someone told you about a product or service or person they thought was great.

You had an entirely different feeling, didn’t you?

The problem is, most of us hate asking. We hope that our customers will volunteer a testimonial, but most won’t. It isn’t because they don’t like your product or service – or cause. It’s because they just don’t think about how much it would help you.

So ask. The next time someone pays you a compliment, say “Would you mind if I quoted you on my website?” Most people will say “Sure, go ahead.” Then tell them you’ll write it up for their approval before you use it – and do it!

After that, send them a hand-written thank you note. Tell them you appreciate their help in building your business. And if they are also in business, reciprocate with a testimonial for them.