Thoughts on Real Estate Marketing…

Grammar checker can lead you far astray… Just this morning I was working on a new letter set. This one will be for prospecting to tenants. I was writing about how house payments can now sometimes be less than rent payments for comparable housing. In the call to action, I wrote an invitation to call, [...]

Are your email messages helping you or hurting you? After you spend hours and perhaps even pay a real estate copywriter to help develop your marketing materials, are you erasing all the good those well-prepared materials do with email messages that don’t match the same quality of communication? When you answer an on-line inquiry or [...]

Last night I was reading a book by a well-known author, Mario Puzo (author of The Godfather.) I was happily reading along when all of a sudden my brain said “What? What did that just say??” Here was the sentence: “The director was a tall, elegant man whose descendants came to America on the Mayflower. [...]

Proof read your copy before submitting. It will help you eliminate the verbal stop signs that make your article lose its flow.

Get a critic to look at your marketing materials before you send them out. It can save you from embarrassment and assure that every message you send is clear and free from errors.

Whether you’re marketing in print, on a web page, or via e-mail, your marketing copy needs to be clear and easy to understand. You need to show your professionalism by using the correct words, the correct spelling, and the correct arrangement of sentences and phrases within sentences. Misspelled words will indicate to some that you [...]

Your marketing copy represents you to hundreds or even thousands of people who will form their opinion of you and the value of your service – without ever meeting you in person. That copy is the first impression, and it could be the only one. Its quality will dictate whether those people begin to build [...]

It isn’t that newspaper advertising isn’t good – for the right businesses and in the right newspapers. It’s just that far too many small business people leave it up to the ad reps at the newspaper to put their ads together. And then they don’t insist on seeing a proof before it goes to print. [...]

Do you write your own advertising copy? Many do, for reasons ranging from budget constraints to not having experienced the value that professionally written ad copy can bring to their business. And that’s fine. You can learn how to do an acceptable job if you spend some time studying the psychology of advertising, read ezines [...]

I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.) Specifically, it was about what can happen if you fail to check to see [...]