Thoughts on Real Estate Marketing…

If you haven’t chosen a niche, you should. Then you should promote it on your website and in your real estate agent bio. But with so much to choose from, how do you do it? You can begin with what you know. For instance, a neighborhood or a type of property that you know well. [...]

If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]