Thoughts on Real Estate Marketing…

An interesting theory about blogging for business fell into my inbox this week, and I’ve been pondering it ever since. I wonder how it applies to real estate marketing – or if it does. We all know that successful marketing is about the prospect / client – not about the person, product, or company doing [...]

My apologies to you for this mashed together message – WordPress seems to have gone wonky and won’t insert blank  lines between the paragraphs. ————————————————————————————————————————— ————————————————————————————————————————— The idea of providing pre-written blog posts – similar to my pre-written prospecting letters – has been wandering around in my head for months. Finally, I asked the folks [...]

When I started this post it was about how blogging can help a real estate business. But really, blogging can help every small business person. And for those on a marketing budget, it’s not only valuable, it’s darned near free. Look at all it can do: When you offer good information and advice, it keeps [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]