Thoughts on Real Estate Marketing…

Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web [...]

Plenty of people – in real estate and in other businesses – think they should be able to write their own marketing copy. They feel that since they know their business better than anyone else, they should be able to write about it and promote it better than anyone else. What they forget is that [...]

Real estate marketing messages need to be free of distractions, right? In past blog posts I’ve harped about misused words, the use of abbreviations and initials that confuse readers, and the need to proofread multiple times to catch those typos. It’s important because errors are like stop signs and can cause readers to focus on [...]

Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How can you make [...]

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]

Why are most agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled with “I,” “I,” and more [...]

If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]

Or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying [...]

On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]