Tag: real estate copywriting
Is There a Place for Hype in Real Estate Marketing?
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate
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Your Website: A Public Service or a Marketing Tool?
Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]
Posted: November 27th, 2011 under real estate ezine, real estate marketing, real estate self promotion, web copy, web marketing.
Tags: real estate copywriting, real estate marketing, real estate website
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Use the “Rule of Threes” to Make Your Marketing Messages Flow
Use the rule of threes to keep your marketing message moving forward.
Posted: October 9th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, marketing letters, real estate copywriting, real estate marketing, real estate prospecting.
Tags: copywriting, effective marketing copy, effective marketing message, real estate copywriting
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