Thoughts on Real Estate Marketing…

Hopefully you have dozens of people – even hundreds of people – that you stay in touch with. Some are the people you’re prospecting to and some are your past clients and your sphere of influence. But even though you’re writing to many people at the same time, they’re ALL individuals. You need to write [...]

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]

The Mortgage Debt Relief Act of 2007 is set to expire on December 31. That means that if your clients short sell or go into foreclosure on or after January 1, 2013, they will be liable for Federal Income Tax on all the equity they lost in the housing crash. It’s not bad enough to [...]

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]

Or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Can you imagine… You walk into a hair salon and the hairdresser walks up and starts telling you that she (or he) is the top producer in the salon. She’s been a stylist for 15 years and has styled over 500 heads of hair this year. On top of that, she’s won awards for earning [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]

As part of an ongoing “check things out” exercise I’ve been trying to do, tonight I Googled “FSBO letters” to see how my web page ranked. It was on page one, but at the top of the page were a couple of Active Rain posts from 2007 – so of course I had to read [...]