Thoughts on Real Estate Marketing…

Write your real estate letters to one person – even though you may be mailing it to 1,000. One person at a time will read it, and that person needs to feel like it was written just for him or her.

Have you paid attention to the real estate prospecting letters you get in the mail? Most of those real estate letters begin by breaking the #1 rule in copywriting: It isn’t about you. Because those agents think the letters are about them, they begin the very first sentence with the word “I” or “We.” As [...]

If you own a home, you’ve probably received real estate letters suggesting that you list it for sale. And in all probability, most of them began with one of two words: “I” or “We.” This is the number one mistake made by marketers of all kinds, and real estate agents are at the top of [...]

Your real estate letters can do more harm than good if you send them to the wrong people! People – all of us – want to be seen as individuals. And your prospects are people. If they’ve taken the time to sign in at an open house or ask for a special report on your [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]