Thoughts on Real Estate Marketing…

Do you realize that the people who do the most – for customers, clients, and even friends – are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters, web copy, or an agent bio I ask them to [...]

Do you want to lose a potential client because your blog posts show you have bad manners? Do you want to lose a potential client because your blog posts show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think a potential client might [...]

Last week a real estate agent contacted me about writing a letter of introduction to go with my 10-letter expired listing prospecting letter set. He had decided to mail just once – and include all ten letters in one package. Here’s what I said when I wrote back: Are you up for some advice? I [...]

Common knowledge (and common complaints) among real estate agents is the fact that buyers and sellers refuse to take sound advice from them. Some take advice from their brother-in-law, their car mechanic, their child’s first-grade teacher, or a news report before they listen to the professional they’ve chosen to help them. Why is that? My [...]

Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]

An interesting theory about blogging for business fell into my inbox this week, and I’ve been pondering it ever since. I wonder how it applies to real estate marketing – or if it does. We all know that successful marketing is about the prospect / client – not about the person, product, or company doing [...]

When marketing your real estate services, do you sell savings or time? An interesting email I received this morning cited “7 Scientifically Based Copywriting Tips.” One of those tips said to be wary of selling “savings” and to instead sell “time.” So I thought about how that applies to your business of selling real estate, [...]

Comments on yesterday’s Active Rain post about Drip Marketing Campaigns that Backfire brought up a good question: How much is too much? Obviously, the agent who sent me ten messages in one day was overdoing it, espescially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given [...]

Drip marketing is an effective way to maintain top of mind awareness with your future clients, but if you do it wrong, the awareness they’ll have is not what you want. On a real estate website people generally get on your list via one of four methods: They say yes to a special report They [...]

Successful real estate agents market themselves in many ways. Without self-promotion, they wouldn’t stay in business. I believe including your photo on your business card is one of the most effective things any agent can do. Of course, I know some people disagree – and they will never put a photo on their real estate [...]