Tag: real estate marketing
Revitalize Your Real Estate Marketing Message – A Challenge
Do you realize that the people who do the most – for customers, clients, and even friends – are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters, web copy, or an agent bio I ask them to [...]
Posted: May 19th, 2013 under real estate marketing, real estate self promotion.
Tags: real estate marketing, real estate self-promotion
Comments: none
Good Manners and Good Grammar DO Count in real estate marketing
Do you want to lose a potential client because your blog posts show you have bad manners? Do you want to lose a potential client because your blog posts show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think a potential client might [...]
Posted: May 12th, 2013 under grammar.
Tags: grammar in marketing, marketing copy, real estate marketing
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For Real Estate Prospecting, Choose Drip Marketing
Last week a real estate agent contacted me about writing a letter of introduction to go with my 10-letter expired listing prospecting letter set. He had decided to mail just once – and include all ten letters in one package. Here’s what I said when I wrote back: Are you up for some advice? I [...]
Posted: April 14th, 2013 under drip marketing.
Tags: drip marketing, persistence marketing, real estate marketing
Comments: none
How to earn client trust…
Common knowledge (and common complaints) among real estate agents is the fact that buyers and sellers refuse to take sound advice from them. Some take advice from their brother-in-law, their car mechanic, their child’s first-grade teacher, or a news report before they listen to the professional they’ve chosen to help them. Why is that? My [...]
Posted: April 12th, 2013 under real estate marketing.
Tags: real estate marketing, real estate self-promotion
Comments: none
What Makes You Stand Out From Other Real Estate Agents?
Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]
Posted: March 6th, 2013 under real estate agent bio, real estate marketing, real estate self promotion.
Tags: real estate agent bios, real estate marketing, real estate self-promotion
Comments: none
Does this blogging theory apply to real estate marketing?
An interesting theory about blogging for business fell into my inbox this week, and I’ve been pondering it ever since. I wonder how it applies to real estate marketing – or if it does. We all know that successful marketing is about the prospect / client – not about the person, product, or company doing [...]
Posted: March 4th, 2013 under blogging, real estate marketing.
Tags: real estate blogging, real estate marketing
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Real Estate Marketing – Do you sell time?
When marketing your real estate services, do you sell savings or time? An interesting email I received this morning cited “7 Scientifically Based Copywriting Tips.” One of those tips said to be wary of selling “savings” and to instead sell “time.” So I thought about how that applies to your business of selling real estate, [...]
Posted: March 2nd, 2013 under real estate marketing.
Tags: real estate marketing, real estate marketing copy
Comments: none
How Often Should You Send those Drip Marketing Messages?
Comments on yesterday’s Active Rain post about Drip Marketing Campaigns that Backfire brought up a good question: How much is too much? Obviously, the agent who sent me ten messages in one day was overdoing it, espescially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given [...]
Posted: January 25th, 2013 under drip marketing.
Tags: drip marketing, real estate marketing
Comments: none
Some Drip Marketing Campaigns do More Harm than Help
Drip marketing is an effective way to maintain top of mind awareness with your future clients, but if you do it wrong, the awareness they’ll have is not what you want. On a real estate website people generally get on your list via one of four methods: They say yes to a special report They [...]
Posted: January 24th, 2013 under drip marketing.
Tags: drip marketing, real estate marketing
Comments: none
Yes, do put your photo on your real estate business card
Successful real estate agents market themselves in many ways. Without self-promotion, they wouldn’t stay in business. I believe including your photo on your business card is one of the most effective things any agent can do. Of course, I know some people disagree – and they will never put a photo on their real estate [...]
Posted: January 20th, 2013 under real estate marketing.
Tags: real estate business cards, real estate marketing, real estate self-promotion
Comments: none