Tag: real estate marketing
In Marketing Copy, strive for readability and communication
Readability and communication are more important than proper grammar in marketing copy. And yet, amateur marketers still pay too much attention to the rules their High School English teacher taught. The result is dry as a bone, stiff copy. And you know, nobody reads dry words until they’re required to do so. At the same [...]
Posted: February 3rd, 2012 under copywriting, marketing.
Tags: copywriting, effective marketing, marketing copy, real estate marketing
Comments: none
Do You Have Buyers Sitting on the Fence?
If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]
Posted: January 21st, 2012 under marketing real estate, real estate marketing.
Tags: effective marketing, real estate marketing
Comments: none
Specificity Lends Interest to Your Real Estate Ads
Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]
Posted: January 10th, 2012 under ad copy, advertising, copywriting, how to advertise homes for sale.
Tags: advertising, copywriting, effective marketing, real estate marketing, selling real estate
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Is There a Place for Hype in Real Estate Marketing?
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate
Comments: none
Your Website: A Public Service or a Marketing Tool?
Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]
Posted: November 27th, 2011 under real estate ezine, real estate marketing, real estate self promotion, web copy, web marketing.
Tags: real estate copywriting, real estate marketing, real estate website
Comments: none
New Real Estate Marketing Website Now Live!
Marketing your services as a real estate agent is one of those things most instructors forgot to teach when you were getting that license. And yet, if you don’t do it well, you won’t have a chance to use any of the other things you learned. And it isn’t easy. You can spend thousands of [...]
Posted: October 18th, 2011 under real estate marketing, real estate self promotion.
Tags: real estate marketing, real estate self-promotion
Comments: none
How to Write an Effective Email Marketing Message
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]
Posted: October 17th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, real estate marketing.
Tags: email marketing, how to write an email marketing message, real estate marketing
Comments: none
Real Estate Marketing – Automate for Consistent Marketing
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]
Posted: October 16th, 2011 under real estate letters, real estate marketing, real estate self promotion, web marketing.
Tags: drip marketing, real estate letters, real estate marketing, real estate self-promotion
Comments: none
Is writing your marketing materials the best use of your time?
This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]
Posted: September 27th, 2011 under copywriting, real estate letters, real estate marketing, real estate prospecting, real estate self promotion.
Tags: copywriting, marketing copy, real estate letters, real estate marketing, real estate prospecting
Comments: none
Attact Attention to Your Business this Halloween
One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]
Posted: September 24th, 2011 under business building, effective marketing, marketing.
Tags: effective marketing, marketing, real estate marketing, self-promotion, small business
Comments: none
