Thoughts on Real Estate Marketing…

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]

As part of an ongoing “check things out” exercise I’ve been trying to do, tonight I Googled “FSBO letters” to see how my web page ranked. It was on page one, but at the top of the page were a couple of Active Rain posts from 2007 – so of course I had to read [...]

Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings. But what should you say? That seems to be a question that is uppermost on many agents’ minds right now. But first let’s talk about what you should NOT say. You [...]

Create a successful real estate career by choosing a farm area, then tending that farm. When nurtured well, those homes and homeowners will become your personal cash crop.