Thoughts on Marketing…

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

Marketing your services as a real estate agent is one of those things most instructors forgot to teach when you were getting that license. And yet, if you don’t do it well, you won’t have a chance to use any of the other things you learned. And it isn’t easy. You can spend thousands of [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]

Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You really will be more of an expert.  Then, when you relate what you’ve [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

Trying to be all things to all people never works – not even in real estate. The more you try, the more scattered you become and the more your work suffers. Instead, decide which customers and which properties interest you most, and concentrate your efforts on serving them well. You might prefer first time buyers, [...]

Your email address should perform two important functions. It should make it easy for people to contact you, and it should show your professionalism.

Begin your real estate career by letting your sphere of influence know that you’re now available to help. Here’s why they’ll be glad to hear from you.

Grow your real estate business by expanding your sphere of influence. Here are a few ways to connect with more people who may need your services.