Thoughts on Real Estate Marketing…

Do you realize that the people who do the most – for customers, clients, and even friends – are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters, web copy, or an agent bio I ask them to [...]

You’re much more apt to become “the chosen agent” if your listing presentation and/or your conversation addresses your prospect’s greatest concern. How do you make sure you’re doing that? Each client is different, but there could be a trend in your marketplace that you could subtly address. For instance: If houses are selling quickly, your [...]

Common knowledge (and common complaints) among real estate agents is the fact that buyers and sellers refuse to take sound advice from them. Some take advice from their brother-in-law, their car mechanic, their child’s first-grade teacher, or a news report before they listen to the professional they’ve chosen to help them. Why is that? My [...]

You attempt to establish trust with would-be clients via your marketing messages. Your agent bio helps and your testimonials help. But there’s one thing you control that will either build on those attempts or render them useless. What’s that? The speed at which you answer your calls and emails. Most thinking people don’t expect you [...]

You know that follow-up is essential. When a new prospect gets in touch, you need to “stay on their radar” so they don’t forget you and move on to some other agent. Likewise, you need to stay in touch with past clients and members of your sphere of influence so they don’t forget you and [...]

Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience [...]

Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]

Well, OK, you’re not exactly hiding, but by not revealing your location, you’re leaving your web visitors guessing about what cities you serve. How will they know they’re in the right place? Over the past few days I’ve had occasion to visit quite a few agent websites, and a strange commonality has me scratching my [...]

Successful real estate agents market themselves in many ways. Without self-promotion, they wouldn’t stay in business. I believe including your photo on your business card is one of the most effective things any agent can do. Of course, I know some people disagree – and they will never put a photo on their real estate [...]

After reading  an article entitled 12 Buzzwords You’ll Hear in 2013  I started thinking that we don’t need more of these crazy words. For instance: Alphanista — “Successful women in powerful positions having it all.” One new “buzzword,” however, makes a lot of sense, and is worth thinking about. That’s “Return on Involvement.” (I know, [...]