Thoughts on Real Estate Marketing…

One of the basic rules in writing self-promotional marketing copy is this: Remember that it’s not about you. When you want to promote your services, it’s easy to mistakenly think that your message should be about you. But effective self-promotion is never about you. It’s always about your prospect and the benefits he or she [...]

The first, of course, is the reason for the holiday. The 4th of July is not just some excuse to take a day (or for some, 10 days) off work. It’s not just a reason to eat, drink, and talk too much. It’s a celebration of our freedom from tyranny. It’s a day to give [...]

When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]

Yes, a new real estate agent can have an effective agent bio. The purpose of a real estate agent bio is to give your website visitors a reason to choose you as their agent, and they’re looking for more than just years of experience or professional designations. What people are looking for when they choose [...]

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

Marketing your services as a real estate agent is one of those things most instructors forgot to teach when you were getting that license. And yet, if you don’t do it well, you won’t have a chance to use any of the other things you learned. And it isn’t easy. You can spend thousands of [...]

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]