Tag: real estate self-promotion
One of the basic rules in writing self-promotional marketing copy is this: Remember that it’s not about you. When you want to promote your services, it’s easy to mistakenly think that your message should be about you. But effective self-promotion is never about you. It’s always about your prospect and the benefits he or she [...]
The first, of course, is the reason for the holiday. The 4th of July is not just some excuse to take a day (or for some, 10 days) off work. It’s not just a reason to eat, drink, and talk too much. It’s a celebration of our freedom from tyranny. It’s a day to give [...]
Posted: July 2nd, 2012 under 4th of July, networking, real estate marketing, real estate self promotion, self-promotion, success strategies.
Tags: 4th of July, American opportunity, real estate self-promotion, thanks for freedom
When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]
Posted: June 26th, 2012 under real estate marketing, real estate prospecting, real estate self promotion, realestate, realtor promotion.
Tags: real estate marketing, real estate self-promotion
This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]
Posted: May 11th, 2012 under real estate, real estate advertising, real estate marketing, real estate prospecting, real estate self promotion, Uncategorized.
Tags: marketing, marketing mistakes, real estate marketing, real estate self-promotion
If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]
Posted: April 9th, 2012 under agent bios, real estate niche marketing, real estate self promotion, realtor bio, realtor promotion.
Tags: real estate bio, real estate copywriting, real estate marketing, real estate niche marketing, real estate self-promotion, realtor bio, realtor niche marketing
Yes, a new real estate agent can have an effective agent bio. The purpose of a real estate agent bio is to give your website visitors a reason to choose you as their agent, and they’re looking for more than just years of experience or professional designations. What people are looking for when they choose [...]
Posted: April 8th, 2012 under real estate about me page, real estate agent bio, real estate bio, realtor bio.
Tags: about me page, agent bios, real estate bios, real estate marketing, real estate self-promotion
Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]
Marketing your services as a real estate agent is one of those things most instructors forgot to teach when you were getting that license. And yet, if you don’t do it well, you won’t have a chance to use any of the other things you learned. And it isn’t easy. You can spend thousands of [...]
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]
Posted: October 16th, 2011 under real estate letters, real estate marketing, real estate self promotion, web marketing.
Tags: drip marketing, real estate letters, real estate marketing, real estate self-promotion
Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]
Posted: August 25th, 2011 under reaching prospects, real estate marketing, real estate prospecting, real estate self promotion.
Tags: real estate marketing, real estate prospecting, real estate self-promotion