Thoughts on Real Estate Marketing…

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

Today Bankrate ran an article about homes that the rich and famous are trying unsuccessfully to sell. Some of the homes have been on the market for years with no takers. Of course, there’s not a huge market for homes in the multi-million dollar range, but it made me think about the profits that some [...]

Terrible news today about a young woman in Iowa killed while holding an open house in a new housing development. Would that have happened if she hadn’t been there all alone? Or if she’d had a revolver in her pocket? Here’s the story: http://www.desmoinesregister.com/article/20110409/NEWS01/104090328/1002/Real-estate-agent-killed-job-West-Des-Moines?odyssey=mod_sectionstories&amp Please take safety precautions – there are crazy people in the [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

This just occurred to me this morning. Maybe it’s a goofy idea, but maybe it isn’t. You be the judge… You know your email signature has value. And you know that if you attach it to a cute joke or interesting market information it’s apt to get passed around to someone who doesn’t know you [...]

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.

If you live near a military base, consider choosing to help military families as your niche. The benefits are many, and you’ll be helping those who help the country.

Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.