Thoughts on Real Estate Marketing…

Choosing a niche may sound at first like limiting your real estate practice, but its not. Unless you live in a very small community, it is actually a way to expand your business while spending less money on marketing. Once you’ve chosen a niche you can not only market exclusively to that niche, but you [...]

Real estate prospecting must be an ongoing activity. Put it on autopilot so it keeps finding you new business when you’re too busy.

Your real estate career will hinge on making people like and trust you. Don’t let personal habits drive them away before they have a chance to see what you can do for them.

More than half of all U.S. consumers do have the income and credit scores to buy a home now. Focus your marketing efforts on showing them why now is a smart time to buy.

A follow-up to yesterday’s article… Bank of America has now admitted that it too rushed through the foreclosure process on thousands of homes – without reading the documents. Here’s the eye-opening story on Yahoo News. Those states affected by these actions are: Connecticut, Delaware, Florida, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Nebraska, New [...]

A few years ago, after I quit selling real estate and started writing marketing copy full time, I decided to write a little e-book about buying unimproved property. This book was the result of talking to dozens of land owners who had been “burned” when they bought property – and of seeing the dishonest things [...]