Tag: sales letters
Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]
Posted: June 4th, 2012 under advertising, copywriting, direct mail marketing, email marketing, email marketing mistakes, real estate letters, real estate prospecting, real estate self promotion, sales letter.
Tags: real estate copywriting, real estate letters, sales letters