Thoughts on Marketing…

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

You’ve no doubt heard snide remarks about people who “work the room” looking for clients at every event. Other people see them coming and try to get out of the way fast. Poor them. Someone, somewhere along the way, told them that was the way to network and pick up new client leads. But how [...]

You might think that since you’ll be away from home, you don’t need your cards. But you do. This is a very small world, and you never know when you’ll meet someone who is either a resident of your community, or plans to relocate there soon. You might also think that since you’re on vacation, [...]

You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]

Let your email signature act as a silent salesman, traveling the world, promoting your services.

Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.