Tag: self-promotion
Action You Can Take Today to Build Your Business
Want to do something today – right now – that will help build your business?
If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.
In fact, you’ll do even better if you write a dozen thank you notes. And if [...]
Posted: March 1st, 2010 under business writing, communication, customer contact, customer relations, customer retention, effective marketing, inexpensive marketing, letter writing, marketing, marketing on a budget, professional image, public relations, real estate marketing, self-promotion, thank you notes.
Tags: effective marketing, follow up, law of attraction, low cost marketing, marketing, marketing budget, self-promotion
Comments: 2
Why Small Business Marketing Often Fails
Small business marketers across the world are trying to get their message out to consumers – and failing miserably.
They know they have a wonderful product or service, but somehow, no matter how often they send a letter or an e-mail, and no matter how often they pay to have their message printed in a publication, [...]
Posted: February 1st, 2010 under marketing.
Tags: copywriting, marketing, self-promotion, small business
Comments: none
Do You Consider This Marketing Tactic Immoral?
We all have different thresholds regarding wrong and right, moral and immoral.
I personally think it’s immoral to abandon a dog. Someone else thinks its no big deal. But this isn’t about dogs…
It’s about marketing, and things you can do to promote yourself and your business.
I just read about a business that donated 150 tuxedos to [...]
Posted: January 21st, 2010 under Uncategorized, advertising, marketing.
Tags: advertising, charitable giving, marketing, self-promotion
Comments: none
Have Some Fun With This Marketing Idea
Here’s another tidbit from that Bob Bly email from a couple of days ago:
***Invent your own words***
Want to make your product stand out? Invent a new term to describe it.
Consumer example: Miller Brewing advertising its beer as “cold filtered.”
Business example: Mike Hammer called his approach to business improvement “re-engineering.”
Advantage: if people accept the term and [...]
Posted: January 7th, 2010 under marketing.
Tags: advertising, marketing, self-promotion
Comments: 1
Marketing Yourself: Never Say You’re New
Face it – the only people who want someone who is “new” are the ones who are so hoping to get a low price that they’re willing to take a chance on you.
They might even offer to let you work for them for free in order to build your reputation, your portfolio, your experience, etc.
Phooey [...]
Posted: June 27th, 2009 under marketing, self-promotion.
Tags: marketing, marketing yourself, self marketing, self-promotion
Comments: none
Do You Work at Getting Testimonials & Endorsements?
You should, you know.
Testimonials are valuable assets on your web site and in your marketing materials, because they lend credibility and trust to your marketing message. They also work in non-profit fundraising to show potential donors that a cause is worthy.
Think about the last time you heard someone tell you how great they were. Weren’t [...]
Posted: April 11th, 2009 under advertising, marketing, thank you notes.
Tags: endorsements, marketing, promotion, self-promotion, testimonials
Comments: none
Should you “tweet” on Twitter?
Last week I joined Twitter – I’m not sure why, but many of the experts say it’s a fine way to get your name and what you do in front of potential clients.
That said, if you’re going to “tweet” then you should have a method to your madness. Rather than use it to say “just [...]
Posted: November 9th, 2008 under marketing, self-promotion.
Tags: marketing, self-promotion, twitter
Comments: none
